Almatar Travel Group, the leading travel company in Saudi Arabia, has signed a technology agreement with Sabre Corporation, a software and technology provider in the global travel industry. The agreement includes the use of Sabre’s technology and solutions to drive operational efficiency, advance virtual payments strategy, and enhance traveller experience. The deal was signed during the Saudi Tourism Forum in Riyadh. Almatar Travel Group will have access to Sabre’s extensive travel ecosystem, which includes air, lodging, ancillary, and NDC content, as well as Sabre Red 360, an innovative technology and intelligent platform. Furthermore, Almatar will deploy Sabre Virtual Payments (SVP) to enhance the value of its B2B payments. The technology will provide payment flexibility and control, increased fraud protection and security, accurate reconciliation, better automation, and efficiency. Sabre’s Vice President for Travel Network Middle East, Abdul-Razzaq Iyer, praised Almatar’s innovation and partnership.
Almatar Travel Group, a prominent travel company in Saudi Arabia, has signed a technology agreement with Sabre Corporation, a leading software and technology provider in the travel industry. The agreement, which was signed at the Saudi Tourism Forum in Riyadh, will enable Almatar Travel Group to benefit from Sabre’s cutting-edge technology and solutions to enhance operational efficiency, virtual payments strategy and transform traveller experience.
As part of the deal, Almatar Travel Group will have access to Sabre’s broad travel ecosystem, which includes extensive travel content such as air, lodging, ancillary and NDC content, and will also leverage Sabre Red 360, an innovative technology and intelligent platform. This will enable Almatar to differentiate its offerings and compete more effectively, expand its online travel business and grow faster in the region.
Almatar Travel Group will deploy Sabre Virtual Payments (SVP), a payments solution, to enhance the value of its B2B payments and provide payment flexibility and control, increased fraud protection and security, accurate reconciliation, better automation, and efficiency.
“With the impressive developments of the Saudi Vision 2030, we are witnessing increased tourism in the country, allowing us to deal with travellers from around the world with different expectations and accustomed to different technology,” said Faisal Al Rajhi, President, Almatar Travel Group.
“Our mission at Almatar is to deploy advanced products and technologies with our unique position in the Saudi market to deliver a best-in-class travel experience for our customers. Therefore, we are working with Sabre on the payments front to benefit from their leading virtual payments solutions. Sabre’s technology and reach which will be essential components in our growth and technology strategy,” said Aimen Saleh, CEO, Almatar.
This agreement will enable Almatar Travel Group to stay competitive in the dynamic Saudi marketplace and equip itself with intelligent solutions that make shopping and booking travel intuitive, personalised and flexible, which is crucial to differentiate its offerings in a competitive marketplace.
Sabre Travel Network Middle East’s Vice President, Abdul-Razzaq Iyer, stated that innovative technology and content are necessary for companies like Almatar to support the Saudi Vision 2030. He also praised Almatar’s proven innovation in providing tailored experiences to customers both online and offline. Sabre is proud to partner with Almatar to advance its payments strategy and help it achieve its growth and expansion plans.
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