Alan Sugar - Business People, Facts and Childhood

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Alan Sugar's Personal Details

Alan Sugar is a famous British entrepreneur who founded the electronics company Amstrad

InformationDetail
BirthdayMarch 24, 1947
NationalityBritish
FamousBusiness People
Nick namesMopsy
SpousesAnn Simons
Known asBaron Sugar, Alan Michael Sugar, The Lord Sugar
Childrens Daniel Michael Sugar, Louise Jane Sugar, Simon Sugar
Universities
  • Northwold Primary School
  • Brooke House Secondary School
Birth PlaceLondon Borough of Hackney
Height173cm
GenderMale
FatherNathan Sugar
MotherFay Sugar
Net Worth$1.78 billion as of June 10,2017
Sun SignAries
Born inLondon Borough of Hackney

// Famous Business People

Alan Sugar's photo

Who is Alan Sugar?

Alan Michael Sugar, one of the best known British businessmen in the world is the founder of the highly successful electronics company Amstrad which he had since sold to broadcaster BSkyB. The business magnate had also served as the chairman of Tottenham Hotspur from 1991 to 2001. It was evident form his childhood that the bright young boy would one day grow up to be a great businessman. He built himself a bicycle from an old frame as his family could not afford to buy him a new one. By the age of 12 he started earning his own money by working part-time for a greengrocer, and by the time he was out of high school his earnings were higher than those of his father! The enterprising young man was quick to start up his own business too. He was just 21 years old when he founded the company Amstrad which initially dealt in consumer electronics before expanding to cover other product lines. The company grew to be one of the most profitable ventures during the 1980s and was sold to broadcaster BSkyB in 2007. He became a media personality by appearing on the BBC reality show ‘The Apprentice’. In spite of being such a successful businessman he is not without his faults; he has often been criticized for his outdated views regarding women.

// Famous British

Childhood & Early Life

He was born as the youngest of four children to Jewish parents Nathan and Fay. His father worked as a tailor, and the family was poor.

He went to Northwood Primary School before enrolling at Brooke House secondary School. His business skills were apparent from a young age—even as a school student he started working for a green grocer to earn some pocket money.

He left school at 16 and started a small business of selling car aerials and electronics. His earnings soon exceeded those of his father’s.

Career

Naturally blessed with an acute sense of business acumen, the young man started his own business, Amstrad, in 1968 when he was just 21 years old. It was originally stared as an export-import and wholesale company with the name AMS Trading (Amstrad) Limited. The company soon branched out into consumer electronics.

By 1970 the company began its manufacturing unit as well. Over the decade it became one of the foremost marketers of low cost and high quality electronics like television and car stereos. He used new and innovative techniques in the production process which helped the company to cut costs considerably.

Amstrad went public on the London Stock Exchange in 1980 and doubled its growth during the early 1980s. The Amstrad PC range was introduced in 1984 in an attempt to capitalize on the surge in demand for personal computers during that time.

The company brought out the PC models PPC512 and 640 in an attempt to bring affordable portable computers to the market in 1988. These computers ran MS-DOS on an 8 MHz processor.

In spite of registering tremendous growth during the 1980s, the company ran into hard times during the 1990s. Amstrad introduced the GX4000 in 1990 in an attempt to enter the video game console market but it was a commercial failure.

Amstrad produced the Amstrad Mega PC, a system similar to the Sega TeraDrive in 1993. The system was however priced very high and therefore was not much successful. The company’s attempt to release the PenPad was also a commercial failure.

In spite of having no knowledge about the game of football, he teamed up with Terry Venables to buy Tottenham Hotspur football club in 1991. He treated the club entirely as a business investment and not as a sporting venture. This made him highly unpopular with the fans and he sold off the club to leisure group ENIC by 2007.

Amstrad decided to focus on communication technology in order to reinvent itself as a profitable concern. During the early 1990s they purchased several telecommunication businesses including Betacom, Viglen Computers and Dancall Telecom.

Amstrad started making profits again as a major supplier of set top boxes to the U.K. satellite T.V provider Sky. The company was the only one producing receiver boxes and dishes at the time Sky was launched and thus Sky became their biggest client.

He has appeared in the BBC reality show, ‘The Apprentice’ since 2005. In the show, he fires a candidate each week until just one is left. The winner is employed in Sugar’s company or wins a partnership with him to establish his own business.

In 2007, Amstrad was sold to the broadcaster BSkyB for about �125 million. BSkyB had been Amstrad’s biggest client over the past several years.

He also founded several other business ventures including Amsair Executive Aviation, Amsprop, Viglen Ltd., and Amsreen, many of which are today run by his sons.

Major Works

He founded Amstrad, the electronics company which ultimately made him the wealthy business magnate that he is today. The company, founded in 1968 registered phenomenal growth during the 1980s. Sugar sold off the company to its biggest client BSkyB in 2007.

Awards & Achievements

He was accorded the Rank of Knight Bachelor in 2000 for his services to businesses.

Personal Life & Legacy

He married Ann Simons in 1968. The couple has three children and shares a happy married life.

Net Worth

Alan Sugar, one of Britain’s most famous businessmen and media baron, has earnings approximately worth US$1.14 Billion, as of 2011. Alan started his business journey by selling Electronic goods through his AMSTRAD, and later ventured into television. Alan has been a part of the popular TV show ‘The Apprentice’, which is being broadcast on BBC since 2005. According to a 2011 survey, Alan Sugar stood 84th on ‘Sunday Times Rich List’.

// Aries Celebrities

Alan Sugar biography timelines

  • // 24th Aug 1947
    He was born as the youngest of four children to Jewish parents Nathan and Fay. His father worked as a tailor, and the family was poor.
  • // 1968
    Naturally blessed with an acute sense of business acumen, the young man started his own business, Amstrad, in 1968 when he was just 21 years old. It was originally stared as an export-import and wholesale company with the name AMS Trading (Amstrad) Limited. The company soon branched out into consumer electronics.
  • // 1968
    He married Ann Simons in 1968. The couple has three children and shares a happy married life.
  • // 1970
    By 1970 the company began its manufacturing unit as well. Over the decade it became one of the foremost marketers of low cost and high quality electronics like television and car stereos. He used new and innovative techniques in the production process which helped the company to cut costs considerably.
  • // 1980
    Amstrad went public on the London Stock Exchange in 1980 and doubled its growth during the early 1980s. The Amstrad PC range was introduced in 1984 in an attempt to capitalize on the surge in demand for personal computers during that time.
  • // 1988
    The company brought out the PC models PPC512 and 640 in an attempt to bring affordable portable computers to the market in 1988. These computers ran MS-DOS on an 8 MHz processor.
  • // 1990
    In spite of registering tremendous growth during the 1980s, the company ran into hard times during the 1990s. Amstrad introduced the GX4000 in 1990 in an attempt to enter the video game console market but it was a commercial failure.
  • // 1991
    In spite of having no knowledge about the game of football, he teamed up with Terry Venables to buy Tottenham Hotspur football club in 1991. He treated the club entirely as a business investment and not as a sporting venture. This made him highly unpopular with the fans and he sold off the club to leisure group ENIC by 2007.
  • // 1993
    Amstrad produced the Amstrad Mega PC, a system similar to the Sega TeraDrive in 1993. The system was however priced very high and therefore was not much successful. The company’s attempt to release the PenPad was also a commercial failure.
  • // 2000
    He was accorded the Rank of Knight Bachelor in 2000 for his services to businesses.
  • // 2005
    He has appeared in the BBC reality show, ‘The Apprentice’ since 2005. In the show, he fires a candidate each week until just one is left. The winner is employed in Sugar’s company or wins a partnership with him to establish his own business.
  • // 2007
    In 2007, Amstrad was sold to the broadcaster BSkyB for about �125 million. BSkyB had been Amstrad’s biggest client over the past several years.

Alan Sugar's FAQ

  • What is Alan Sugar birthday?

    Alan Sugar was born at 1947-03-24

  • Where is Alan Sugar's birth place?

    Alan Sugar was born in London Borough of Hackney

  • What is Alan Sugar nationalities?

    Alan Sugar's nationalities is British

  • What is Alan Sugar nick names?

    Alan Sugar's nickNames is Mopsy

  • Who is Alan Sugar spouses?

    Alan Sugar's spouses is Ann Simons

  • Who is Alan Sugar childrens?

    Alan Sugar's childrens is Daniel Michael Sugar, Louise Jane Sugar, Simon Sugar

  • What was Alan Sugar universities?

    Alan Sugar studied at Northwold Primary School, Brooke House Secondary School

  • How tall is Alan Sugar?

    Alan Sugar's height is 173

  • Who is Alan Sugar's father?

    Alan Sugar's father is Nathan Sugar

  • Who is Alan Sugar's mother?

    Alan Sugar's mother is Fay Sugar

  • What is Alan Sugar's sun sign?

    Alan Sugar is Aries