Snap, the parent company of Snapchat, has acquired Th3rd, a 3D-scanning studio that creates digital 3D counterparts of people and products for various applications, including AR-powered commerce. Four team members from Th3rd have joined Snap as part of the acquisition. Snap has acquired several AR companies in recent years, such as WaveOptics, Fit Analytics, Vertebrae, and Forma. Snap has launched a new business unit, Augmented Reality Solutions for Business (ARES), that offers its AR solutions to retailers and businesses for integration into their apps and websites to create more immersive experiences.
Snap, the parent company of Snapchat, has acquired a 3D-scanning studio named Th3rd for an undisclosed sum. Four team members from Th3rd have joined Snap as part of the acquisition. Th3rd creates digital 3D counterparts of people and products that can be used for various applications, including photos, videos, visualizations, animations, 360-degree photos, holograms, VR, and AR. Founded in 2014, Th3rd has been investing in AR-powered commerce and developing its platform to leverage the technology. Snap has acquired several AR companies in recent years, including WaveOptics, Fit Analytics, Vertebrae, and Forma. Snap has launched a new business unit, Augmented Reality Solutions for Business (ARES), that will offer its AR solutions to retailers and businesses to integrate into their apps and websites for more immersive experiences.
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