Ned Fulmer

When Ned Fulmer started as an intern at BuzzFeed, he had no idea that he would end up as an internet sensation. Even before joining the BuzzFeed network, he had a YouTube channel where he posted a few videos, but they failed to garner much response from the audience. After joining BuzzFeed in 2013, Ned rose up the ranks quickly to become a manager within a year. He co-developed the show 'The Try Guys' with Eugene Lee, Keith Habersberger and Zach Kornfeld. The four men came from completely different backgrounds with almost no experience of being on camera. Their first video where they try out ladies' underwear got a huge positive response from the audience, and the 'try guys' became popular instantaneously.

According to Ned Fulmer, their rule for choosing a topic for their videos is simple. If they are afraid to do something, that might be a good topic to pick up, unless it is evil or harmful. From drag racing to fighting UFC fighters, they have done it all. The group's biggest USP is that they are very open about cultures, identity and their bodies, which lets them explore a plethora of topics the world of internet provides. They are not shy to expose their vulnerabilities, which makes them relatable to their audience. Their videos can be funny in a weird way, but Fulmer and his group try to see their experiments as a teaching device to learn about different social structures, cultures and people. Among the episodes they have done, Fulmer’s favorite is the drag racing video that received a lot acclaim from their viewers. Fulmer says they weren’t aware of the entire drag culture before, and the experience of making the video opened up their eyes to that.

The Try Guys had a very successful series on 'motherhood' which was an instant hit on social media. Throughout the 5-part web series, Fulmer and his friends tried faking pregnancy belly, changing dirty diapers, caring for robot babies and even went through labor pain simulator, before finally thanking their moms for what they went through. Ned, who was considering starting a family with his wife Ariel, acknowledged that he was in a better position to understand what she would have to go through. However, the whole experience had put him in dual minds over having a baby: "it also makes me want a baby but not want one at the same time." His wife Ariel has featured in many of their videos, including one in which they were handcuffed for 24 hours and another where they broke up for a week to see how that affects their relationship.

They recently started a new project called “The Try Kids” which they hope will inspire and entertain both kids and their parents.

In 2008, Ned Fulmer was severely criticized for an inflammatory column he wrote for Yale Daily News on student athletes. He soon apologized for the column in another article.