Meta Verified costs $11.99 online. Getty Images
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Mark Zuckerberg announced a paid Instagram subscription called Meta Verified.
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Meta Verified costs $11.99 for web users or $14.99 for iOS.
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It will be launched in Australia and New Zealand next week and more countries soon.
Mark Zuckerberg announced a new paid subscription service called Meta Verified that will give verified badges to paying users.
The Meta boss said Instagram users could get a blue verification badge, added protection from accounts impersonating them and increased visibility by paying a monthly fee.
“Good morning! New Product Announcement: This week we begin the launch of Meta Verified – a subscription service that lets you verify your account with a government ID, receive a blue badge, and gain additional protection against identity theft against accounts impersonating you. and get direct access to customer support,” Zuckerberg wrote.
He added: “This new feature is all about increasing the authenticity and security of our services. Meta Verified starts at $11.99/mo on web or $14.99/mo on iOS. We’re launching in Australia and New Zealand this week and more countries soon.”
The company told Insiders that creators who subscribe to Meta Verified also get “increased visibility and reach” in areas like search and recommendations. Meta will use an individual’s government ID to verify that an account is held by a user, it said.
The official announcement comes after Social Media Consultant Matt Navarra tweeted via a post on Instagram’s help page on Sunday that seemed to indicate the new feature would be rolling out soon. The post was seen by Insider before it was removed.
A screenshot of the Instagram help page on Meta Verified.Instagram
The post on the help page said that subscribers could get exclusive stickers for Instagram stories. It also said that users who bought Meta Verified would not have it applied to their Facebook account as well. The eligibility help page, which was also removed, revealed that users must be at least 18 years of age to be eligible for a Meta Verified subscription.
Navara told Insider that it made sense for Meta to consider a paid verification plan. “The market has already been tested by competitors, the benefits are mostly already there and don’t require much development time to bring this new product together, and it’s generating a new revenue stream at a time when most companies are facing challenging economic headwinds. ” he said.
Navarra, who has advised the UK government, added: “Snap with Snapchat+ and Twitter with Twitter Blue have unlocked a new revenue stream for social media companies and its value and purpose.”
In December, Twitter launched its premium subscription, Twitter Blue, for the second time since Elon Musk took control of the company.
The service’s launch, which allows users to pay for verification, sparked a backlash and was temporarily paused in November after some users bought it so they could impersonate corporate and politician accounts.
Read the original article on Business Insider
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