The PR industry has made significant strides towards diversity and inclusivity, with women assuming more leadership roles. Women bring immense value to the boardroom, and research shows that companies with more diverse leadership teams tend to perform better financially and are more innovative. Having a mentor can be invaluable for future leaders, offering guidance, support, and inspiration in navigating the challenges of a career. Future leaders should seek out a mentor early in their career, look for someone with experience and expertise in the industry, be open to feedback, and willing to give back and support others.
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As noted American poet William Ross Wallace put it, “For the hand that rocks the cradle rules the world.” There is a significant truth behind this adage. A woman’s determination is unwavering, and she can achieve great things with sheer grit and determination. This unwavering resilience is celebrated annually on March 8, International Women’s Day.
To honor the contributions of women in the PR and Corp Comm sector, exchange4media PR & Corp Comm has launched the ‘Women Achievers Series.’ This series will showcase the journeys, successes, and accomplishments of some of the top women leaders in the Public Relations and Corporate Communications industry.
Today, we hear from Priya Bellani, the Account Director of 80dB Communications.
Here are excerpts from the interview:
Thoughts on the theme for International Women’s Day 2023
Priya Bellani believes that the theme for International Women’s Day 2023, “DigitALL: Innovation and Technology for Gender Equality,” is a relevant step towards advancing women’s rights and empowerment. Digital technologies have made it possible for women to access resources and information that can help improve their lives, such as job and educational opportunities, financial management tools, and health information.
Digital technology has opened up unprecedented opportunities for women and girls to access education, resources, and information that can help them achieve their goals and aspirations. By harnessing the power of technology and digital innovation, we can create more equitable opportunities for women and girls to participate in all aspects of life. We can also create more efficient, effective, and sustainable solutions for global gender inequality. Bellani hopes that this year, there will be a significant shift in attitudes and behaviors around gender equity, with technology and innovation at the forefront of that transformation.
The influence of women and their leadership in PR
In Bellani’s view, women have always played an essential role in the PR industry in India, shaping the profession over the years. Women have been in leadership roles in PR in India for decades, and their contributions have been crucial in driving the industry forward.
Over the last few decades, women have continued to make significant strides in the industry, and many have broken through the glass ceiling to reach top positions. The industry has become more diverse and inclusive, with a growing number of women and people from underrepresented groups entering the field. This diversity has brought a wealth of perspectives and experiences to the industry, enabling it to better serve clients and stakeholders.
In conclusion, the contributions of women in PR and Corp Comm are immense, and their achievements must be celebrated. By harnessing the power of technology and innovation, we can create more equitable opportunities for women and girls to participate in all walks of life. The industry must continue to promote diversity and inclusion, allowing more women to break through the glass ceiling and reach the top positions.
Women Leaders in PR: Breaking Down Barriers
The last few decades have witnessed a significant increase in the number of women assuming leadership roles in PR. This can be attributed to several factors, including greater opportunities for education and training, changing attitudes towards gender roles, and growing recognition of the value of women’s contributions to the industry.
Today, women lead some of the most successful PR agencies in India, inspiring and empowering the next generation of women leaders. This trend towards a more diverse and inclusive industry must continue, and we must work towards breaking down any remaining barriers that may prevent women from reaching their full potential in the PR profession.
The Value Women Leaders Bring to the Boardroom
Despite the progress, research shows that only 20% of women sit on boards globally. However, women bring immense value to the boardroom, not only in the PR industry but across all industries. Women leaders make significant contributions in various fields and bring a unique perspective to decision-making processes.
Their diverse perspective, unique experiences, and different approaches to problem-solving can lead to better decision-making and improved outcomes. Women leaders often have excellent communication and interpersonal skills, which are crucial for effective communication with stakeholders and team members. They also tend to excel in building and maintaining relationships, which is a critical aspect of leadership.
In addition to their skills and strengths, women leaders also bring diversity to the boardroom. A diverse boardroom can help to avoid groupthink and bring fresh ideas to the table. Moreover, research has shown that companies with more diverse leadership teams tend to perform better financially and are more innovative.
Priya Bellani’s Journey in PR
Priya Bellani started her professional career at a marketing services company, working with some of the biggest IT companies like Microsoft, Oracle, and Motorola. She transitioned into PR with 80dB Communications and has been with the firm since its inception in 2015. From day one, Bellani was involved in developing and implementing communication strategies for clients across various industries, including technology, healthcare, and education.
Over time, she took on additional responsibilities and eventually transitioned into her current role as an Account Director. In this capacity, Bellani manages client relationships, oversees the agency’s client accounts, and develops and implements effective communication strategies to meet clients’ needs.
Inspiration and Heroes
Bellani believes that women leaders bring immense value to the boardroom, and their contributions must be celebrated. She draws inspiration from women who have broken barriers and succeeded against all odds. Bellani’s hero is her mother, who instilled in her the values of hard work and perseverance. She believes that her mother’s strength and resilience in the face of adversity have been instrumental in shaping her own journey.
In conclusion, women have made significant strides in the PR industry, but there is still much work to be done. The industry must continue to promote diversity and inclusivity, allowing more women to break through the glass ceiling and reach top positions. Women bring immense value to the boardroom, and their contributions must be celebrated. With more women leaders in PR and other industries, we can create a more equitable and just world.
The Importance of Mentorship for Future Leaders
Having a mentor can be invaluable for future leaders. Kiran Ray Chaudhury, a friend, mentor, guide, and hero, has been a source of support and inspiration throughout the author’s career at 80 dB Communications. Chaudhury’s leadership and guidance have helped the author navigate the complex world of PR, and she has been a friend and supporter, offering encouragement and advice when needed.
For future leaders, seeking out a mentor as early as possible in their career is crucial. It’s important to look for someone who has experience in the industry and whom they admire and respect. Being open to feedback and willing to learn from a mentor’s experience and expertise is also key. It’s essential to remember that having a mentor is a two-way street; future leaders should also be willing to give back and support others as they progress in their careers.
In conclusion, mentorship can be a significant factor in future leaders’ success. Having a mentor can provide guidance, support, and inspiration, which can be invaluable in navigating the challenges of a career in any industry.
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