Denner Liebert spoke about customer retention in digital marketing at the 2023 South Summit, revealing how V4 became a leader in this topic through planning. Communication has undergone significant changes due to the advent of digital media, and it is now mandatory for companies to digitize. Denner Liebert advised companies to analyze data to understand why customers are not making purchases and how to meet their unmet needs. He also emphasized that companies should plan for future growth based on data analysis, and the best practice is to plan annually.
Coletiva.net’s team of journalists covered the South Brazil Summit, featuring exclusive articles, interviews, and Drops on Coletiva.rdio. The event is the Brazilian version of one of the largest international events in innovation and technology. Students from the Faculty of Communication, Art, and Design of the Pontifical Catholic University of Rio Grande do Sul (PUCRS) supported the coverage.
Lecture on the Science Behind Digital Marketing at South Summit
Denner Liebert spoke about the Science Behind Digital Marketing at the 2023 South Summit, a lecture that aimed to introduce how digital marketing firm V4 became a leader in the topic through planning. The focus of the talk was on customer retention, with the speaker noting that “a customer leaves like a crashed plane” — the analogy implying the need for in-depth investigation to avoid the same occurrence.
Digital media has impacted communication, making it mandatory for companies to be digitally sound. Hence, marketing firms are in high demand. Companies must find out the reasons that caused customers not to make purchases so that they can understand the unmet needs and identify ways to fulfill them. By analyzing data, firms can predict which customers they can retain and which ones they may inevitably lose.
Planning is another topic that was discussed in the lecture. Firms that wish to increase their profits must plan for future growth based on data obtained from analyzing their performance. The speaker emphasized that the best practice is to plan annually.
Coletiva.net’s team of journalists followed the South Brazil Summit, the Brazilian version of one of the largest international events in innovation and technology, in real-time from March 29 to 31, at Caís Mau in Porto Alegre. This year, students from the Faculty of Communication, Art, and Design of the Pontifical Catholic University of Rio Grande do Sul (PUCRS) enhanced the coverage of the portal, which included exclusive articles and interviews about the event reflected on social networks like Facebook, Twitter, and Instagram, as well as Drops on Coletiva.rdio. Grupo RBS and Famecos supported the coverage.
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