Panera is collaborating with Amazon One to enhance customer loyalty through the use of palm-scanning technology that provides contactless payments and personalized recommendations. This move is part of Panera’s ongoing efforts to invest in innovative ways to make the customer experience more seamless and personalized. Amazon assures customers that their private data is securely stored and protected by multiple security controls. The new technology will be initially rolled out at Panera’s corporate headquarters in St. Louis before expanding to additional locations in the coming months.
Panera, known for its freshly baked bread, is taking consumer loyalty to the next level. The restaurant chain recently signed a deal with Amazon One to offer palm-scanning technology that allows customers to access their loyalty account, order history, and make contactless payments by simply scanning their hand over a scanner.
Panera is the first national restaurant company to offer this technology, as it continues to stay ahead of the curve with innovative customer service strategies. This move towards loyalty management comes as the market worldwide is valued at more than $5.5 billion, and with 57% of consumers spending more on brands to which they are loyal, Panera clearly sees the potential upside of this move.
The technology also offers the potential for personalization, as it will allow Panera to offer tailored meal recommendations based on a customer’s preferences and previous orders. Furthermore, the technology will allow a Panera associate to see the name of who’s ordering and address them by name.
Panera’s focus on customer loyalty is not new, as the company was the first national chain to offer an unlimited self-serve beverage subscription last year. By investing in technology that gets closer to the customer, Panera shows that it values the personal connection with its patrons. Although there is no Panera in Harlem, this recent move shows the company’s willingness to stay ahead of the curve and invest in innovative ways to make the customer experience seamless and personalized.
Panera is collaborating with Amazon One to make its loyalty program more accessible to customers. Amazon One’s palm-scanning technology will allow customers to access their loyalty account, order history, and make contactless payments quickly and easily. Dilip Kumar, vice president of AWS Applications, said the collaboration will elevate the guest experience by providing a simple, fast, and effortless way to complete orders. The technology will begin rolling out in Panera’s corporate headquarters in St. Louis and expand to additional locations in the coming months. Amazon assures customers that their private data is securely stored and protected by multiple security controls, and palm images are never stored on the Amazon One device.
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