Independent creative agency, Science & Sunshine, has been chosen to lead creative and social media duties for French automaker Citroën in the Middle East, with the new Citroën C5 Aircross launch as part of their first campaign. The agency will be responsible for accelerating the growth of the brand in the UAE and Saudi Arabia, with fresh thinking across their communication channels. Citroën is the fourth automotive brand from the Stellantis portfolio handled by Science & Sunshine, which also retain the accounts for Peugeot, Opel, and Alfa Romeo. The campaign, which kicks off with two social films called “The Buzzy Passengers” and “The Epic Fade”, features Emirati comedian Hamoody Bamby testing the comfortable and versatile SUV. The films highlight the C5 Aircross’ Progressive Hydraulic Cushions and flying carpet effect, which are the true hallmark of the brand. The campaign aims to bring out the car’s innovative technologies and advanced comfort in a fun and quirky way, which is fitting for the Citroën spirit.
Science & Sunshine to lead creative duties for Citroën with C5 Aircross launch
Independent creative agency Science & Sunshine has been chosen as the new agency of record for French automaker Citroën in the Middle East. The agency will be responsible for creative and social media duties for Citroën, which is owned by Stellantis. The Citroën account is the fourth automotive brand from the Stellantis portfolio managed by Science & Sunshine. The agency also retains accounts for Opel, Peugeot, and Alfa Romeo. As part of their first campaign, Science & Sunshine collaborated with Emirati comedian Hamoody Bamby to test the comfortable and versatile SUV, C5 Aircross. The campaign, which aims to accelerate the growth of the brand in the UAE and Saudi Arabia, will kick off with two social films called “The Buzzy Passengers” and “The Epic Fade”. The films feature Hamoody Bamby testing the C5 Aircross’ Progressive Hydraulic Cushions and flying carpet effect, highlighting the car’s hallmark of comfort and smoothness. Alpha Ba, the head of European brands marketing at Stellantis Middle East, said the C5 Aircross campaign brings out the car’s innovative technologies and advanced comfort in a fun and quirky way.
Citroën campaign by Science & Sunshine features C5 Aircross
Science & Sunshine, an independent creative agency, has been appointed to lead creative and social media duties for Citroën in the Middle East. The campaign will begin with the launch of the new Citroën C5 Aircross, which aims to accelerate the brand’s growth in the UAE and Saudi Arabia. The campaign includes two social films called “The Buzzy Passengers” and “The Epic Fade”, featuring Emirati comedian Hamoody Bamby. The films showcase the car’s unique in-car experience and comfort, with Bamby testing the Progressive Hydraulic Cushions and flying carpet effect of the C5 Aircross. Science & Sunshine also retains accounts for Alfa Romeo, Opel, and Peugeot, making Citroën the fourth automotive brand from the Stellantis portfolio managed by the agency. Alpha Ba, head of European brands marketing at Stellantis Middle East, commented that the campaign highlights the car’s innovative technologies and advanced comfort in a fun and quirky way, which is fitting for the Citroën spirit.
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