Cendyn offers innovative technology solutions and top-tier digital marketing services to hoteliers worldwide. Their team of experts can manage, monitor, and optimize a hotel’s online performance, enhancing the online presence and creating more profitable guest relationships. By leveraging guest data, Cendyn can reach the right customers with the right message to drive direct bookings and provide optimal tailored experiences for every guest. Their services range from CRM and loyalty programs to website design and creative services, as well as digital marketing services. To improve a hotel’s digital marketing strategy, Cendyn recommends investing in a targeted, multi-channel media approach, integrating the hotel website and booking engine, and creating audience-segmented email marketing campaigns. Overall, a solid and holistic digital marketing strategy is crucial for hotels to remain competitive in a highly competitive market.
The Importance of Digitalisation in the Hospitality Industry
In recent years, digitalisation has become an increasingly important aspect of the hospitality industry, changing the way people book, experience, and review their stays at hotels, resorts, and other lodging facilities. According to Tina Markowitz, the vice president of Digital Marketing Media & Analytics at Cendyn, the integration of technology into every aspect of the customer experience has resulted in improved efficiency, cost savings, and an enhanced customer experience.
Why is Digitalisation Important for Hotels?
In an interview with Travel Daily, Markowitz explained that the rapid adoption of technology has expanded the capabilities of automated personalisation, allowing hotels to personalise every touchpoint of the guest journey on a one-to-one basis. This, in turn, can significantly boost guest engagement and drive more direct bookings, potentially increasing profit margins.
Moreover, the COVID-19 pandemic has only accelerated the use of technology in our daily lives, with mobile devices replacing everything from menus to key cards. As a result, hotels need to embrace digitalisation to reduce friction and provide seamless experiences from desktop to mobile, as guests now expect such experiences.
What Type of Technology Should Hotels Adopt?
Hotels should invest in technology that can reduce friction and enhance guest experiences. One such technology is mobile apps that allow guests to check-in, order room service, and access hotel amenities without any physical contact. Furthermore, hotels should also focus on adopting automated personalisation technology that can provide guests with personalised recommendations based on their preferences and behaviour.
Additionally, hotels should focus on optimising their websites, as it is how potential guests experience the brand before arriving. A user-friendly website that provides a seamless booking experience can potentially drive bookings and increase profit margins.
In conclusion, hotels that adopt digitalisation are more likely to succeed and remain competitive in a rapidly evolving industry. By investing in technology that reduces friction and enhances guest experiences, hotels can potentially increase profit margins and boost guest engagement, leading to long-term success.
The Importance of Digital Marketing Strategy for Hotels
According to Tina Markowitz, the vice president of Digital Marketing Media & Analytics at Cendyn, a great hotel website is crucial for potential guests to experience the brand prior to arrival. A website that includes vibrant images, compelling content, integrated booking features, and a great booking engine is essential to reduce friction for consumers and ensure a seamless booking experience.
Why is Digital Marketing Strategy Important for Hotels?
In an interview with Travel Daily, Markowitz explained that effective digital marketing is a powerful element in driving prospective guests to the hotel’s website. The most profitable channel for hotels is their direct booking channel, and they need to learn and invest in marketing tactics that attract new guests and retain existing guests. Consistent messaging and engagement across various touchpoints is necessary to remain competitive in a highly competitive market.
How can Hotels Improve their Digital Marketing Strategy?
Markowitz recommended a targeted, multi-channel media approach to drive direct bookings. Integrating the hotel website and booking engine is also critical for creating a personalised and seamless booking experience that today’s travellers are looking for. Creating audience-segmented email marketing campaigns is another successful strategy.
However, Markowitz cautioned that there is no foolproof way to improve a hotel’s digital marketing strategy. It is essential to approach marketing as an ongoing experiment and to test new things, change up imagery, try to engage a new type of guest, and so on.
What Type of Content Should Hotels Produce to Drive Bookings?
Markowitz did not provide a specific answer to this question. However, hotels should focus on creating content that is consistent with their brand messaging and resonates with their target audience. They can also engage with guests pre-stay to encourage the purchase of ancillary services, dining reservations, and local experiences recommended by the hotel. Special rates or offers for extending their stay for an extra night can also be included to increase profit margins.
In conclusion, a solid and holistic digital marketing strategy is crucial for hotels to remain competitive in a highly competitive market. By investing in targeted, multi-channel media approaches, integrating the hotel website and booking engine, and creating audience-segmented email marketing campaigns, hotels can potentially increase direct bookings and retain existing guests. However, it is important to approach marketing as an ongoing experiment and to test new strategies continually.
Cendyn: Enhancing Hotel Online Presence and Guest Relationships
Cendyn offers hoteliers worldwide innovative technology solutions and top-tier digital marketing services to help them master digital transformation for their businesses. With data at the core of their approach, the team at Cendyn leverages guest data to reach the right customers with the right message to drive direct bookings and provide optimal tailored experiences for every guest.
How Can Cendyn Help?
Cendyn’s services range from CRM and loyalty programs to website design and creative services, as well as digital marketing services. Their team of experts can manage, monitor, and optimize a hotel’s online performance, enhancing the online presence and creating more profitable guest relationships.
Leveraging Data for Success
By leveraging data to drive demand, raise brand awareness, and expand reach to drive conversions across all channels, Cendyn is well-positioned to help hotels enhance their online presence and drive business results.
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