Levi’s has partnered with Lalaland.ai to create AI-generated fashion models to supplement human models and increase the number and diversity of its models for its products in a sustainable way. Lalaland.ai generates “hyper-realistic” models of varying body types, ages, and skin tones. The diversity efforts of Levi’s will go beyond using AI models and focus on working with content creators that are reflective of their broad consumer base. However, it remains unclear how this initiative coalesces with the use of fake models instead of paying real models, make-up artists, and photography staff. The company’s desire to move towards AI-generated models is emblematic of other industry attempts to replace real people with AI.
Levi’s, the iconic denim company, has partnered with Lalaland.ai to create AI-generated fashion models. Levi’s plans to test the use of these models to “supplement human models, increasing the number and diversity of our models for our products in a sustainable way,” according to a press release. Lalaland.ai generates “hyper-realistic” models of varying body types, ages, and skin tones, and companies such as Calvin Klein and Tommy Hilfiger have also worked with the studio. Levi’s claims that its diversity efforts will go beyond using AI models and that it’s working with content creators reflective of their broad consumer base. However, it’s unclear how this initiative coalesces with the use of fake models instead of paying real models, make-up artists, and photography staff. The company’s desire to move towards AI-generated models is emblematic of other industry attempts to replace real people with AI.
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