Apple CEO Tim Cook visited China and praised the country’s rapid innovation and long-standing partnership with the US-based iPhone maker. Cook made these comments during the China Development Forum, an event organised by the government, and attended by senior officials and CEOs of other companies. Cook also emphasised the importance of education and programming skills, announcing Apple’s plans to increase spending on its rural education programme. Apple’s supplier, Foxconn, experienced production disruption at its largest iPhone factory last year, leading to worker unrest due to China’s zero-COVID policies. Apple is exploring options to reduce its supply chain reliance on China and move production to other countries. Despite the challenges, Cook’s visit highlights the company’s commitment to maintaining a strong relationship with China, which is home to a significant portion of Apple’s customer base and a major contributor to its overall revenue.
Apple CEO Lauds China’s Innovation and Strong Partnership with US iPhone Maker
Apple CEO Tim Cook recently visited China and used his first public remarks in the country to commend China’s rapid innovation and its long-standing partnership with the US-based iPhone maker. Cook made these comments while attending the China Development Forum in Beijing, which was organised by the government and attended by senior officials and CEOs from other firms like Pfizer and BHP.
Despite the rising tensions between China and the US, Cook’s visit aimed to reinforce Apple’s ties with China and acknowledge the country’s growing innovation. Cook expressed his belief that innovation in China is developing rapidly and will continue to do so.
During his visit, Cook also visited an Apple Store in Beijing, which was highly publicised on Chinese social media. In his speech, Cook also emphasised the importance of education and programming skills, announcing that Apple plans to increase spending on its rural education programme to 100 million yuan.
Last year, production at the world’s largest iPhone factory, run by Apple supplier Foxconn, was heavily disrupted due to China’s zero-COVID policies, leading to worker unrest. Since then, Apple has been exploring options to reduce its supply chain reliance on China and move production to other countries such as India.
Despite the challenges, Cook’s visit highlights the company’s commitment to maintaining a strong relationship with China, which is home to a significant portion of Apple’s customer base and a major contributor to its overall revenue.
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