Elon Musk’s Twitter Blue service has only earned $11 million from mobile subscriptions since its launch three months ago. According to TechCrunch, the take-up of the Blue service “has been fairly underwhelming,” citing data from app intelligence firm Sensor Tower. However, it should be noted that the $11 million figure only covers the 20 markets where Blue was launched before this week and does not include web-based subscriptions. Twitter has now made its Blue service with verification available globally, and legacy check marks will disappear on April 1. Twitter and Musk have not yet commented on the Blue service data. On April 1, Twitter will remove all legacy Blue verified check marks for both individual users and organizations.
Elon Musk-Owned Twitter’s Paid Blue Service Earns Just $11 Million in Three Months.
Elon Musk’s Twitter Blue service has only earned $11 million from mobile subscriptions since its launch three months ago. TechCrunch reported that the take-up of the Blue service “has been fairly underwhelming,” citing data from app intelligence firm Sensor Tower. It should be noted, however, that the $11 million figure only covers the 20 markets where Blue was launched before this week and does not include web-based subscriptions.
Twitter has now made its Blue service with verification available globally, and legacy check marks will disappear on April 1. This move could help Twitter earn more revenue in the future. Twitter Blue is available worldwide, with Indian individual users paying Rs 9,400 annually (or Rs 900 monthly). Users can obtain Blue Verified status for $7 per month if they sign up via a web browser.
Twitter and Musk have not yet commented on the Blue service data. Twitter stopped disclosing its daily and monthly active users, the last number reported was 238 million monetizable daily active users in the past. In December, the platform’s revenue decreased by 40% as advertisers abandoned the platform.
On April 1, Twitter will remove all legacy Blue verified check marks for both individual users and organizations.
(The above story first appeared on LatestLY on Mar 25, 2023 11:57 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
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