Microsoft Unveils Bing Search with AI-Powered ChatGPT Features
Microsoft has announced a new version of Bing
Microsoft has announced a new version of its Bing search engine that includes the latest artificial intelligence.
The overhaul employs Open AI’s chat GPT technology, which has taken the world by storm since its inception last year.
The move is by far the biggest threat Google has seen to its web search dominance – and marks the start of an AI arms race between the companies.
“The race starts today,” said Microsoft CEO Satya Nadella.
Developed by San Francisco-based OpenAI, Chat GPT uses deep learning techniques to generate human-like responses to search queries.
In its latest form, Bing is able to return search queries with more detailed answers – not just links to websites.
Users can also chat with the bot to better customize their queries. Additional contextual answers are added to the right side of a search page.
The new Bing search engine will go live immediately, with a limited number of searches for each person.
The announcement comes a day after Google revealed details of its own new chatbot, Bard.
Both companies are making efforts to bring their products to market.
In a note to investors following the announcement, analyst Dan Ives of Wedbush Securities said he believes Microsoft’s investment would “massively increase” the company’s competitiveness.
“This is just the first step on the AI frontline…as [the] AI arms race is happening among big tech,” he said.
Since Microsoft introduced the technology on November 30th, the pace of developments has accelerated enormously.
Microsoft, an early supporter of the company, announced last month that it was renewing its collaboration with OpenAI in a “multi-year, multi-billion dollar investment.”
Microsoft says Bing will use OpenAI technology, which is even more advanced than ChatGPT technology unveiled last year.
It has also announced a new premium tier of Microsoft Teams — its messaging software — that will include ChatGPT, including a feature that automatically generates meeting notes and highlights.
Analysts say ChatGPT — used by students to pass exams and tests — has the potential to be incredibly disruptive to multiple professions, including journalism.
But it has been criticized for giving sovereign wrong answers. It also works with datasets that are generally from 2021 or earlier – so many of its answers can feel outdated.
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