The French cosmetics corporate, Rouge Hermès, has had a a hit establishing in their lipstick logo in america. The lipstick is made in France and is aimed on the luxurious marketplace. The lipstick has a novel formulation this is designed to stick on for as much as 8 hours. The sunglasses of lipstick which can be to be had are designed to suit each pores and skin sound. The corporate has additionally had a hit launches in alternative nations, together with Japan and Korea. The good fortune of the Rouge Hermès logo signifies that luxurious cosmetics made in France may also be prevailing international.
Noah Moussa
modified to
08:01, February 09, 2023
Made in France is a accident out of the country, specifically with cosmetics. Their exports jumped by way of 20% to means 20 billion euros in 2022. Fragrance, mascara and lipstick, symbols of French sublime, are at the arise out of the country.
Lipstick, a luxurious product out of the country. Exports of this product made in France higher by way of just about 10% between 2019 and 2022. A number of the nations maximum keen on this object, we discover america, Dubai, Singapore, South Korea and particularly China. The ultimate represents 1 / 4 of the income derived from the export of Made in France lipstick, or 200 million euros.
Pink, an emblem of good looks in China
The phenomenon is partially defined by way of the which means of crimson in Chinese language tradition, synonymous with happiness, good looks and just right fortune. However there may be the French affect which performs, consistent with Emmanuel Guichard, common delegate of the FEBEA, the union of beauty corporations.
“It remains an accessible luxury product which allows the Chinese consumer to have an image of modernity, of an independent woman”, he defined to the microphone of Europe 1. “In addition, the French lipstick goes with the “Image of France, which in China is associated with love and romance,” he added. A number of the maximum a hit manufacturers are the must-haves Chanel, Dior and Yves Saint Laurent. With the top of containment in China, 2023 appears promising for those manufacturers.
Fr
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