Dublin Simon Community, a homeless charity, has released a new campaign video entitled Unfair City, created with the help of artificial intelligence (AI) technology. The video tells the story of a former homeless man, Justin Cannon, through AI-generated imagery using Justin’s own words to preserve his dignity and privacy. The charity aimed to leverage AI technology to reach a new audience of younger and technologically-minded donors while also addressing the challenging issues surrounding homelessness. Collaborating with artists, Dublin Simon Community utilized AI technology to convey the impact of homelessness while providing a visually engaging and evocative narrative. The video’s unique use of AI technology allowed Justin to narrate his story in a way that was both impactful and in his own terms, making it a valuable tool for storytelling in the charity sector.
Dublin Simon Community Utilizes AI Technology for Homelessness Awareness Video
Dublin Simon Community, a homeless charity, has recently launched its new campaign video to raise awareness of the homelessness crisis in Dublin. The video entitled Unfair City was created with the use of artificial intelligence (AI) technology in collaboration with advertising agency BBDO Dublin and New York-based production company Lobo. The campaign features the story of a former homeless man named Justin Cannon. His story was captured in an interview, which was then transformed into AI-generated imagery using Justin’s own words.
The charity utilized AI generators to preserve the person’s privacy and dignity while still conveying their story effectively. The use of AI technology was particularly crucial as it enabled the charity to convey the impacts and issues surrounding homelessness, which has become more challenging due to the homelessness crisis that Dublin is experiencing.
Dublin Simon Community aims to capture a new audience of younger and technologically-minded donors by leveraging AI technology in their campaign video. The charity recognizes the need for innovation in the sector and hopes that the use of AI technology will create an impactful and beautiful visual narrative for their donors and supporters.
Catherine Kenny, CEO of Dublin Simon Community, expressed her belief in the potential of AI technology in the charity sector. She emphasized the need for innovation and support for the 9,000 people living in emergency accommodation in Dublin and its surrounding areas, as well as the thousands more who face the risk of losing their homes.
Although AI technology was utilized in the creation of the video, Dublin Simon also collaborated with artists in shaping the overall style of the film. The charity recognizes the challenge of sharing stories of homelessness and how it can be exposing for their clients. With AI technology, the interviewees can share their stories on their own terms while still captivating the audience visually.
Robert Boyle, Creative Director and Head of Art at BBDO Dublin, highlighted the significant advantage of using AI technology in this instance. According to him, AI technology allows interviewees to narrate their stories in a way that is visually engaging and evocative while still being in control of their own story.
The Dublin Simon Community’s AI-powered video campaign highlights the potential of technology in the charity sector, particularly in storytelling. The innovative use of AI technology in the video offers a glimpse of the significant impact it can make in capturing the attention of a younger audience and engaging them in the pressing issue of homelessness.
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