Snap, the parent company of Snapchat, has acquired Th3rd, a 3D-scanning studio that creates digital 3D models of people and products. Th3rd’s high-resolution 3D models can be used for various applications, including photos, videos, animations, and AR. Four team members from Th3rd have joined Snap as part of the acquisition. Snap has previously acquired several other AR companies and recently launched a new business unit called Augmented Reality Solutions for Business (ARES) that will offer its AR solutions to retailers and businesses. The new division will enable businesses to integrate Snap’s AR features into their apps and websites to create more immersive experiences for customers. In addition, Snap has introduced a new AI chatbot for Snapchat powered by OpenAI’s GPT technology.
Snap, the parent company of Snapchat, has acquired Th3rd, a 3D-scanning studio that creates digital 3D counterparts of people and products. Th3rd is based in the Netherlands and was founded in 2014. Snap has not disclosed the amount it paid for the acquisition. Four team members from Th3rd have joined Snap as part of the deal. Th3rd’s website indicates that it creates high-resolution digital 3D models that can be used for a variety of applications, such as photos, videos, visualizations, animations, 360-degree photos, holograms, VR, and AR. Th3rd has been investing in AR-powered commerce and has developed a platform to leverage the technology.
Snap has acquired several AR companies in recent years, including WaveOptics, Fit Analytics, Vertebrae, and Forma. Snap recently launched a new business unit called Augmented Reality Solutions for Business (ARES) that will offer its AR solutions to retailers and businesses. The new division will enable businesses to use Snap’s AR features on their apps and websites to attract customers and create more immersive experiences. In addition, Snap has introduced a new AI chatbot for Snapchat that is powered by the latest version of OpenAI’s GPT technology.
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