Panera Bread is testing Amazon’s palm scan payment technology in only two locations in St. Louis, becoming the first restaurant chain in the US to do so. The biometric payment method will provide customers with a quicker and more efficient payment experience while linking them to Panera’s loyalty program, MyPanera, allowing for more customized offerings. Amazon’s palm scan payment technology has been in use since 2020 at its stores and subsidiaries, such as Whole Foods, Amazon Books, and Amazon Go stores. Panera is testing the biometric payment technology in only two locations, but the fast-casual chain may expand its use to up to 20 restaurants later this year. The innovative payment technology will enhance the customer’s payment experience while providing data for more customized offerings for the 52 million participants in Panera’s loyalty program.
Panera Bread tests Amazon’s innovative palm scan payment technology
Panera Bread is pushing the boundaries once again by testing Amazon’s palm scan payment technology in only two locations in St. Louis, becoming the first restaurant chain in the US to do so. The biometric payment method will provide customers with a quicker and more efficient payment experience while linking them to Panera’s loyalty program, MyPanera, allowing for more customized offerings. Amazon’s palm scan payment technology has been in use since 2020 at its stores and subsidiaries, such as Whole Foods, Amazon Books, and Amazon Go stores.
Panera Bread has a reputation for embracing new technology, including digital ordering kiosks and mobile app features that bypass lines. The palm scanners are located at checkout areas, allowing for efficient purchases, and can unlock a personalized and efficient experience for customers. To use the payment option, customers must be enrolled in Amazon One and MyPanera membership.
Panera is testing the biometric payment technology in only two locations, but the fast-casual chain may expand its use to up to 20 restaurants later this year. The innovative payment technology will enhance the customer’s payment experience while providing data for more customized offerings for the 52 million participants in Panera’s loyalty program.
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