Italian clothing brand Cap_able has launched a unique clothing line designed to protect people’s privacy from facial recognition technology. Cap_able’s fabric uses bizarre patterns and colors to confuse facial recognition cameras, preventing the storage of biometric data of people wearing their technology. The clothing line aims to safeguard privacy and personal data protection, defending citizens from intrusion into their individual lives. The UK government states that organizations processing personal data must comply with the requirements of the UK’s data protection legislation, ensuring that processing is lawful, transparent, and fair to the people it affects.
The use of facial recognition technology has become ubiquitous in many public spaces like airports and live-feed CCTV cameras. However, a number of people are concerned about the invasion of their privacy that comes with these surveillance measures. To protect their privacy, a clothing brand called Cap_able has launched a new line of clothing that incorporates unique patterns and colors, designed to confuse facial recognition cameras.
Facial recognition technology uses AI to gather biometric data, which involves collecting physical attributes of individuals to confirm their identities. Cap_able’s unique fabric is designed to confuse facial recognition technology, so it cannot pick up biometric data like it usually can. As a result, the biometric data of people wearing Cap_able technology cannot be stored.
Cap_able patented its unique fabric in 2021 for industrial invention. However, the price of a Capable garment ranges between €370 to €640 a piece (£325 to £563), before any discounts. While this clothing line provides protection against invasive surveillance technology, privacy comes at a cost.
Campaigners have called for a ban on the use of facial recognition technology in streets, airports, and any public spaces where it is currently used. They argue that the technology is ‘unlawful’ and ‘unethical’ due to its ability to create ‘supercharged CCTV’ capabilities. The UK’s regulator for data protection, the Information Commissioner’s Office (ICO), has also raised concerns about the ethical sustainability of the technology.
Cap_able recognizes the growing fear around the capability of AI and its potential misuse. The company states that “the need to protect the individual from the abuse of new artificial intelligence (AI) technologies is felt more and more, and the doubts about its ethical sustainability in the long term are still many.”
As such, Cap_able is spearheading a personal-rebellion-of-sorts against facial recognition technology with their unique clothing line. The company’s designs provide protection against facial recognition cameras that have punctured public spaces, allowing people to remain undetected.
Italian clothing brand Cap_able has launched a unique clothing line designed to protect people’s privacy from facial recognition technology. Cap_able’s fabric uses bizarre patterns and colors to confuse facial recognition cameras, preventing the storage of biometric data of people wearing their technology. The company’s patented fabric is designed to provide protection against invasive surveillance technology, allowing people to remain undetected. The clothing line aims to safeguard privacy and personal data protection, defending citizens from intrusion into their individual lives. The UK government states that organizations processing personal data must comply with the requirements of the UK’s data protection legislation, ensuring that processing is lawful, transparent, and fair to the people it affects.
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