Apple buys video compression startup

Apple has quietly acquired WaveOne, a California-based startup that specializes in developing AI algorithms for video compression. The acquisition, reportedly for an undisclosed sum, was not publicly announced. Bob Stankosh, WaveOne’s former head of sales and business development, posted on LinkedIn about the sale of the startup to Apple. The AI-powered video codec developed by WaveOne could help Apple deliver more efficient streaming on its services such as Apple TV+. WaveOne is behind Cloud-based AI Native video solutions that utilize machine learning and deep neural network (DNN) technology. The startup had been focusing on utilizing the latest advancements in machine learning and deep learning to bring unique and disruptive solutions and services to digital media, social and enterprise platforms.

Apple has acquired WaveOne, a California-based startup that develops AI algorithms for video compression. The acquisition was not publicly announced, but former head of sales and business development at WaveOne, Bob Stankosh, posted on LinkedIn about the sale of the startup to Apple. Leveraging the startup’s AI-powered technology could “understand” a video frame, allowing it to prioritize faces. The AI-powered video codec can help Apple deliver more efficient streaming on its services like Apple TV+. WaveOne is behind Cloud-based AI Native video solutions which utilize machine learning and deep neural network (DNN) technology. The startup had been focusing on utilizing the latest advancements in machine learning and deep learning to bring unique and disruptive solutions and services to digital media, social and enterprise platforms. The financial terms of the deal were not disclosed.

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