SoMo

Ever since he made it big, SoMo has seen the dream of winning a Grammy Award. He has been invited to the award ceremony quite a few times, but he has yet to win a nomination.

SoMo was born Joseph Anthony Somers-Morales on September 11, 1987 in Austin, Texas to a musician father and a homemaker mother as the oldest child. His father worked as a musician and kept travelling around, causing his childhood to become part lonely. His mother went through quite a lot of trouble bringing up two kids mostly alone. As he grew up further, he started drifting towards music but never quite took it seriously.

SoMo started taking music a little bit more seriously when he was in the seventh grade. One of his female classmates wrote him a note and called him JoSoMo endearingly, which SoMo happened to like. He made it his internet username for several websites and thought that it would be cool stage name if he was a musician. He was good in academics and seeing his father struggling very hard to make it as a musician made SoMo aware of the hardships he must go through if he decided to go that way.

He never took any professional lessons in music and sang just for the fun of it. But his mother sensed a natural talent in her son and gifted him a piano in 2008, which got SoMo hooked to it for a year. By the end of 2010, SoMo decided that he will try to make music and YouTube seemed to be the best option to go about sharing his music. Several struggling musicians were uploading their covers of popular songs on YouTube and attaining fame.

In 2009, SoMo decided that he would be recording a cover song on his friend’s laptop and if he refused, SoMo would give up on his musical dreams. But the fate intervened and SoMo ended up recording the song and after it was uploaded on YouTube, it blasted in a few months’ time, launching SoMo’s career.

Chris Brown was SoMo’s favourite musician and he chose his song ‘Crawl’ to be his first cover to be uploaded on YouTube. The song was uploaded in 2009 and launched SoMo’s career right away. It amassed more than 13,000 views within the first week of getting uploaded, which was a major feat for a young artist such as him. One other artist that inspired him was Drake and SoMo released his medley of tracks from Drake’s album ‘Take Care’ on the same day as the release of the original album.

The subscribers kept piling up on his YouTube channel and he experienced a local fame which he had never imagined, further giving him enough confidence about his music. But even after he crossed 1,00,000 subscribers on his channel, he was still not sure about a professional career in music. Around 2011, he started writing original songs and ‘Back to the Start’ was one of the very first original songs that he uploaded on YouTube. Although it received a little backlash from his fans owing to the ‘sex fuelled’ lyrics, the single went on receiving a respectable number of views.

By early 2013, SoMo had started working on his debut mix-tape as a singer-songwriter and recorded the tape in a studio with the intent of uploading it on YouTube. In the mix-tape SoMo took a major risk of blending hip-hop with pop soul and he released the mix-tape in September that year. He was unaware that Republic Records had been tracking him for some time and when he released ‘My Life’, and it received a great response on YouTube, SoMo was contacted by the label.

In October 2013, SoMo joined republic records and that marked the beginning of his professional musical career. Republic re-released the mix-tape ‘My Life’ digitally in November 2013 and it reached the 24th spot in the US Heatseekers chart, which was not a bad start at all. The album slowly gained attention and as it talked about SoMo’s real life experiences with women and life in general, it became a rage among the youngsters.

SoMo made his debut on the Billboard Hot 100 chart with a single from his debut mix-tape titled ‘Ride’. It peaked at the 76th spot on the chart, which was a good start for a debutante. By the end of the year, signed under Republic, SoMo started working on his debut self titled album. He announced the release of his album officially in February 2014 and the album ‘SoMo’ was released in April 2014.