Seth Godin is an American author, entrepreneur, marketer and public speaker who has written 17 bestsellers on topics like, post-industrial revolution, marketing, leadership, etc
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Seth Godin is an American author, entrepreneur, marketer and public speaker who has written 17 bestsellers on topics like, post-industrial revolution, marketing, leadership, etc
Seth Godin born at
Godin married Helene and the couple has two sons.
Seth Godin was born in New York and went to the Tufts University to receive a degree in computer Science and philosophy in 1979. He went to pursue Masters in Business Administration from the Stanford Graduate School of Business.
His first job was as a brand manager at Spinnaker Software. He joined the company while doing his MBA. He worked there from 1983 to 1986.
In 1986, after quitting his job at the Spinnaker Software, he started his own company called Seth Godin Productions with his savings of $20,000. It started off as a book packaging business that he used to maneuver from his studio apartment in New York.
After doing the book packaging business for a few years, he sold it to his employees and launched ‘Yoyodyne’ in 1995. The company was set to use innovative ideas to promote companies among their target audiences.
In 1996, Godin’s ‘Yoyodyne’ became big when venture-capitalfirm Flatiron Partners invested $4 million US dollars in it in return for a 20% stake. Immediately, the site gained popularity and companies like Microsoft, Sony Music, Sprint, Volvo, etc started using its services.
In 1998, he sold ‘Yoyodyne’ to ‘Yahoo!’ for $30 million US dollars after it became ground-breaking firm in providing marketing services to multinational companies and himself became Yahoo's vice president of permission marketing.
In 2000, he authored the e-book called ‘Unleashing the Ideavirus’, a book that is claimed to be the most downloaded book of all times. It was made available on the internet for free and since then the book has been translated in 10 different languages.
Godin wrote ‘Purple Cow: Transform Your Business by Being Remarkable’ and published it in 2003. The book represented his thoughts on the relevance of creative advertising in today’s world of abundance and product clutter.
‘Yoyodyne’ made Godin rich and famous. It was the first time that any firm came up with the innovative ideas to market a product for the audience online. It was launched in 1995 and became huge when Flatiron Partners invested in it.