Russ

Russ has Italian blood in his veins and he is proud of that. It showed in the lyrics and the music video for his song ‘Corleone’, where he posed as the Italian Don Vito Corleone from the cult classic film ‘The Godfather’.

Except the guitar, that his grandfather taught him, Russ plays a lot of musical instruments, which he taught himself to play.

Russ was born Russell Vitale on September 26, 1992 in Secaucus, New Jersey to a middle class family. He was born with an eye condition called heterochromia, which meant that his eyes had different colours. His pupil is much darker than the other.

His father did not have a stable career and he kept moving around the country to find better job opportunities. The family eventually got settled in a permanent home in Atlanta, Georgia after moving through places such as Kentucky, North Carolina and New York. Russ was 12 years old then and he got heavily influenced by Georgia’s culture, which was inspired by the country music. Although the rap music scene was also thriving there in those times, but country music was what Russ’ parents listened to.

His grandfather was a guitarist and he taught little Russ’ how to play the guitar and with that, Russ further got hooked to making music. As he grew up, he realized that he connected more with the more contemporary music, made by the likes of Eminem and Dr. Dre. He had already started writing poems by the time he was 7 years old. He later turned the poems into raps.

By the time he was 14 years of age, he had already started making his very own beats. He was in junior high studying in a school in Atlanta and he became locally famous owing to his music. He started looking for people to collaborate with on music, but he failed big time in the earlier stages. Eventually, just as he graduated, things started falling into right places and he came in touch with the right people, which kick-started his musical career at an amateur level at first.

Around 2011, at the age of 19, Russ became highly determined to make music and formed the rap group named Diemon. Some of his friends belonging to the group were Bugus, Dartlin, Paulo, DJ Adam Golden, Musa and John Anthony. The name of the group stood for Do It Everyday Music or Nothing. Russ worked as the in-house producer for the group and also wrote rap lyrics while all other members either rapped or wrote or did both.

Now the local hip hop music scene was filled with new artists emerging everyday with their trap induced beats but Russ decided to take a different way through his music. Most locales churned out mix-tapes after mix-tapes and sold them on the streets and to the night clubs. Russ and his group took a slightly different route, which was more tech-savvy. The group created their very own website named Diemon.com. Subsequently in September 2017, the group created their very own YouTube and SoundCloud account and started posting their music there and made it free to download.

The group came out with their debut mix-tape in December 2011 with the title ‘Velvet’ and after this explosive beginning, they churned out many mix-tapes back to back. Working as a group, several rappers collaborated on each others’ singles and by the end of 2012, Diemon was a locally well known music crew. Russ made his debut as a rapper for the single ‘Corleone’, which was released on Diemon’s official channel in May 2012. Before the single first came out, Russ had already made a steady fan following owing to the success of his mix tapes ‘Velvet’ and ‘Apollo 13’.

As he created his SoundCloud account in late 2014, he immediately earned 5000 followers owing to the fact that he had released 11 mix-tapes already. What further made him different than all other new musicians on the block was the fact that Russ made his music free to download digitally. Russ was climbing towards the success fast with his slightly different approach to music. His core theme remained hip-hop but he also introduced cozy R&B induced tunes and sometimes, relaxing soul music to his songs, which made him stand out among the rest.

Slowly, many rappers from Diemon started pulling apart from the group as they started their own solo musical journies, Russ waited for a long time before he zeroed in on a label that would have done justice to his talent. Major rap publications wrote stories about them, printed his interviews and on the side, his YouTube and SoundCloud fan following kept growing by heaps.