Paul Rand

@Graphic Designer, Birthday and Life ★ ★ ★ ★ ★ Paul Rand was one of the greatest graphic designers who revamped the industry with his innovative yet simplistic designs American Artists Miscellaneous Leo Celebrities Paul Rand was singlehandedly responsible for bringing in class, elegance and panache in the corporate logos. One of the greatest graphic designers ever to be born, he changed the industry completely with his simplistic yet innovative designing and modernism. Interestingly, not only did he change the course of designing but made the profession, which until then did not hold much importance, a reputable one. What’s more, he refurbished the reputation of other designers as well, from being commercial artists to graphic designers. A feature that was akin to Rand and his work was the emphasis that he laid on simplicity and minimalism. Additionally, he had the ability to transform mundane photographs into dynamic compositions. Throughout his life, he designed many posters and corporate identities, including the logos for IBM, UPS and ABC, most of which are still in use today. It was for his contribution as a graphic designer that he was inducted in the New York Art Directors Club Hall of Fame in 1972.

Personal Details

Birthday: August 15, 1914 Died on: November 26, 1996 Nationality: American Famous: Art Director, Graphic Designer, Artists, Miscellaneous Known as: Peretz Rosenbaum Universities: Pratt Institute Art Students League of New York Parsons The New School for Design Birth Place: Brooklyn, New York, United States Information Detail Birthday August 15, 1914 Died on November 26, 1996 Nationality American Famous Art Director, Graphic Designer, Artists, Miscellaneous Known as Peretz Rosenbaum Universities Pratt Institute Art Students League of New York Parsons The New School for Design Birth Place Brooklyn, New York, United States Gender Male Sun Sign Leo Born in Brooklyn, New York, United States Famous as Graphic Designer & Art Director Died at Age 82

Brooklyn, New York, United States

Paul Rand born at Unsplash Birth Place

He breathed his last in the year 1996 of cancer in Norwalk, Connecticut. He was 82 at the time of his death. He lays interred in the Beth El Cemetery. Unsplash Personal Life

Paul Rand was born as Peretz Rosenbaum in Brooklyn, New York. Unsplash Childhood & Early Life

A prodigious child, he took to painting and other forms of art right from a young age. In the early years, he indulged in painting signs for his father's grocery store as well as for school events. Unsplash Childhood & Early Life

It was natural for his father to not think of art as the sole provider for bread and butter. As such, he insisted young Rosenbaum to attend Manhattan's Harren High School. Unsplash Childhood & Early Life

Not giving up on his passion for art, he took night classes for art at the Pratt Institute and various other institutes including, Parsons School of Design and Art Students League. Unsplash Childhood & Early Life

Despite taking classes in art, his understanding and execution of art was mostly self-taught. Much of what he learned was inspired by the works of Cassandre and Moholy-Nagy. Unsplash Childhood & Early Life

His first professional step into the world of art was as a part-time employee in a syndicate which provided graphics to various magazines and newspapers. His profile included creating stock images. Unsplash Career

While juggling with his work and class assignments, he managed to collect a large portfolio, influenced by German advertising style and works of Gustav Jensen. Unsplash Career

He wanted to do away with his prominent Jewish identity and for the same he changed his name and surname. While Peretz became Paul, Rosenbaum was changed to Rand. The new name sounded more American thus helping him in the process. Unsplash Career

The new name and the new identity did wonders for him as he garnered a lot of fame and attention. By the time he was in his early twenties, he had earned international acclaim and became one of the sought after art directors of his profession. Unsplash Career

Interestingly, his designs on the cover of Direction magazine created waves as he charged no fee for the same in return of full artistic freedom. The designs were greatly appreciated for their novel pattern and intricate detailing. They also laid the foundation for the ‘Paul Rand look’. Unsplash Career

In 1972, he was inducted in the New York Art Directors Club Hall of Fame. Unsplash Awards & Achievements

Information	Detail
Birthday	August 15, 1914
Died on	November 26, 1996
Nationality	American
Famous	Art Director, Graphic Designer, Artists, Miscellaneous
Known as	Peretz Rosenbaum
Universities	Pratt Institute Art Students League of New York Parsons The New School for Design
Birth Place	Brooklyn, New York, United States
Gender	Male
Sun Sign	Leo
Born in	Brooklyn, New York, United States
Famous as	Graphic Designer & Art Director
Died at Age	82

Paul Rand

American

Aug 15, 1914

Biography

Personal Details

Brooklyn, New York, United States