Megan Bowen

Megan Bowen originally created the YouTube channel ‘ChoNunMigookSaram’ (‘I am an American Person’) back in December 2010. In early 2012, after relocating to South Korea, she started posting videos on her YouTube channel primarily for her friends and family back in America, but also welcomed new audiences. In her videos, she described her experiences in the new country and talked about the cultural differences. She also put up videos guiding her viewers on how to teach abroad. She often shared her stories of what it is to be a foreigner there, about learning the nuances of the language, trying out new clothes or foods, and more. She also had the blog ‘migooksaram.blogspot.com’ to go with the channel. She soon gathered a sizeable number of Western followers, and branched into other types of videos like beauty, makeup, fashion, cooking and kpop. Once she reached about 50k YouTube subscribers, she decided to quit her job and focus fulltime on her YouTube career.

Initially Megan Bowen didn’t make enough money to sustain herself and stayed with a friend called Heather. During the eight months she stayed there, she focused on building her YouTube channel. At the time, she was invited to be a DJ at a kpop event by South Korean entertainer JJ, who encouraged her to make videos for KB. She was working under the D10 visa for some time, but the immigration department refused to give her a business visa as she didn’t major in marketing. She instead applied for the new entrepreneurial visa, entering the foreign business competition, and later established an entertainment management company.

Megan Bowen believes in learning things by trial and error, and preaches to her viewers to do the same by going to new places, meeting new people and trying new stuff. According to her, learning new ways of living life helps one grow. She feels that while one cannot choose where one is born, one can choose where to live most of his/her life, and in this time of globalization, it is only a bad idea to stay at one place forever when it is possible to experience a new culture by travelling only for a few hours. While she grew up in America, she always wanted to move to another country and chose South Korea as she felt that the culture and the food suited her. She provides advice to her viewers on how to become a YouTuber there, drawing from her own experiences.