Jessii Vee

In 2009, Jessii started her blog on Tumbler with posts mostly about food, ‘Sailor Moon’ and ‘Lord of the Rings’. Within a few years she reached around 30k subscribers. She would often get requests from her followers to join YouTube and come in front of the camera. It took some time to convince her, but she joined YouTube in December 2014. Soon after, her videos went viral and started to trend on the website. A few months later, she had already gained 175k subscribers and was featured on an article on the Brampton Guardian. Starting as a fun activity to spend time, YouTube soon become her career. After two years, she now has over 694k subscribers on YouTube with over 100 million views on her videos. She created a second YouTube channel called "Vee Vlogs" in July 2015.

According to Jessii Vee, her videos can be summed up as "story time" videos, aptly named "Vee Time." She claims to talk about "true stories" from her "crazy" life experiences. Topics for her videos range from serious issues like depression to fun stereotypical portrayal of people. Most of her videos are usually characterized by her unique blend of humor, no matter whether she is ranting on annoying shoppers and neighbors or chatting about her friends, family and relationships. Jessii herself thinks that the reason behind the popularity of her videos is that her videos are real and that she never fakes emotions to gain views. Her videos appeal particularly to parents of the younger generation because of the fact that she posts videos that are focused on a family-oriented audience and do not contain any kind of abusive language.

Jessii herself, however, was subjected to abuse when she first created her channel and started to post videos. Some of her viewers had posted negative and hurtful comments on her initial videos, which was a setback for the aspiring vlogger. While she has a charming personality for which she is loved by her fans, she has been criticized a number of times for various reasons. Jessii herself sometimes brings up negative comments about her on her videos. In one case, a fan criticized her for $12 tickets for a "Meet and Greet" she organized. However, she claimed that she doesn't earn from such events and that the money goes to rent the venue. Another time she was criticized for monetizing her fame by launching her own merchandise when she had only a few thousand subscribers. Once again, Jessii clarified that she did it following requests from numerous fans. A lot of people often mention that all her stories cannot be "true stories" as she often claims, but according to Jessii, her friends and family watch her videos regularly and would be the first ones to call out lies if she posts them.