Fleur de Force

Fleur was born Fleur Westaway, on July 19, 1988, in England. She changed her name to Fleur Bell after her marriage. She currently lives in Northamptonshire, England. Fleur has a brother named Alex and a sister named Hannah. Fleur's family owns a car-dealership business.

In her later school life, Fleur was bullied and body-shamed. This had a negative impact on her grades. She chose physics, geography, and biology as her A-level subjects. After completing A-level, she had a gap year to work and earn. She used her savings to go on a trip to Australia, where she got her first tattoo. She inked two stars on her feet. Shortly after her return, Fleur enrolled at the 'London School of Economics and Political Science,' where she studied human geography.

Fleur is married to Mike, who is also a car dealer. She met him at a party after returning from Australia. When Fleur moved to London for her studies, Mike would often visit her. Shortly after, they moved in together. They had a Springer Spaniel named Woof and two kittens namely Beaver and Growler. During one of Fleur’s work-related trips, Mike proposed marriage. They got engaged on June 26, 2012, in Santa Barbara, California, and exchanged their wedding vows on August 24, 2013. They welcomed their daughter, River Wren, on December 28, 2017.

Fleur began watching 'YouTube' videos in the summer of 2009. She instantly liked the 'YouTube' community. Singer Taylor Swift once spoke about 'YouTube' makeup tutorials helping her decide on her looks for her music videos and how she liked them all. This influenced Fleur a lot. She was thrilled about the idea of sharing makeup skills through 'YouTube.' She soon began her research on 'YouTube' beauty and fashion communities. A few months later, she was ready with her ideas for her upcoming channel.

To test her content, Fleur did a product review for her mother, which she liked a lot. Fleur created her channel on September 29, 2009, and named it 'Fleur DeForce.' She initially wished to name the channel 'Fleur De Jour,' but the name was already taken. She wanted to add a French flavor to the name, so she added “De” to the title. The channel is completely dedicated to fashion, beauty, and makeup. It hosts content such as product reviews, fashion hauls, makeup tutorials, hacks, and product promotions. The channel also consists of Q&A sessions, through which Fleur answers her viewers’ queries related to beauty and makeup. The channel now has over a million subscribers.

By the time Fleur completed her graduation, the channel had already become popular. Soon, she attended her first 'VidCon.' She met many established "YouTubers" there. This gave her immense exposure in the community. Fleur has a website that is also a blogging space.

In 2011, Fleur created her second 'YouTube' channel, 'FleurDeVlog.' As the title suggests, the channel is primarily a vlogging space. The channel features Fleur’s life vlogs, along with Q&A and tag videos. Her husband, too, has appeared in a number of videos on the channel. This channel has earned over 563 thousand subscribers to date.

The following year, Fleur, along with her sister, who is a wedding planner, created the 'YouTube' channel 'Bride De Force.' The channel is a one-stop platform for all wedding-related queries and offers solutions for making one’s wedding day grand and memorable. The channel offers videos on everything related to wedding ceremonies, such as dress, makeup, decoration, food, and marital life. The channel was re-launched in 2017.

In 2012, Fleur won the honor of 'Marie Claire’s ‘Best Beauty Blog.’

She was the winner of 'Cosmopolitan’s ‘Best Vlogger Award’ in 2013 and 2014.

In 2015, Fleur won 'InStyle’s ‘Project 13' award for ‘Outstanding YouTuber of the Year’ and ‘Best Get Ready with Me Video.’ The same year, she won the 'Johnson & Johnson Beauty Journalism Award' for the ‘Best Established Beauty Vlogger.’

In 2016, Fleur received the 'ShopStyle Award' for the ‘Best International Influencer.’ The same year, she won 'InStyle’s ‘Project 13’ award for the ‘Ultimate Blogging Sensation’ and 'Cosmopolitan’s ‘Best Use of Social Media’ award.

Fleur received the 'Best Beauty YouTuber' award at the 2018 'Johnson & Johnson Awards.'