Alfie Deyes

What had started as a secret experiment with his family camera to upload on YouTube a careless video about spending a boring rainy day, soon made him the YouTube sensation that he has become. As he watched other vloggers on the internet, it influenced him to turn his own hobby of making videos while playing with his friends into his passion, and later profession. To his surprise, he soon started getting recognition and the number of his subscribers rose steadily. Starting out with the PointlessBlog YouTube channel at the age of 15, he now has an immense presence on various social media platforms that is hard to overlook. He has collaborated with many famous YouTubers and his most viewed video, "Ariana Grande Does My Makeup", features the American pop singer Ariana Grande. His popularity as a youth icon eventually helped him sign a deal with Blink Publishing for his Pointless Book series.

When a huge crowd of 8,000 people wait for several hours to attend the book signing of an author, it certainly begs the question, "What makes him special?" Obviously, even before Alfie Deyes became an author, vlogging made him special. However, before that he was just another British young boy. The thing with vlogging is that it is a video log of one's life permanently caught on the internet. It provides a peek into the life of another person who is as vulnerable as we are. This also creates a direct connection between the author and the audience. According to Alfie himself, "I'm exactly the same as the person watching the video, I just happen to be on the other side of the screen." This simplicity and down-to-earth attitude is a reasonable explanation for his popularity, though some of his female fans might have a soft spot for him due to the fact that he proclaims himself a feminist. Despite his celebrity status, Alfie always makes sure to have extra time on his schedule whenever he goes out, so that he can spend time talking to his fans and taking pictures with them.

The life of an internet celebrity is not easy by any means. Alfie works seven days a week, with half-day off on Saturdays. He uploads 13 videos per week, constantly recording every aspect of his life. He intends to remain consistent in posting videos as he doesn't want to disappoint his fans who now know when to expect a new video from him. The Alfie Deyes brand doesn't only include his YouTube channels and his books though. He has recently started a new product line for T-shirts, hats, hoodies, and even iPhone cases. He helped raise money for Ebola epidemic as part of the Band Aid 30 charity and was featured on the 2014 single "Do They Know It's Christmas?"