Science Moms, a nonpartisan group of scientists that engage moms in addressing climate change, has launched a $2 million “Cleanversations” ad campaign to raise awareness of the risks of dirty energy to kids’ health. The campaign aims to spark conversations about the need for a transition to clean energy and to inform parents and local governments about the available resources to accelerate the process. The Cleanversations campaign features two commercials titled “Smoking Bus” and “Game Show,” which will run on various platforms through Earth Day. Science Moms stresses the importance of clean energy laws for kids’ health and the climate and encourages moms to demand bold plans from leaders to address climate change and stop big polluters. The group believes that moms are uniquely motivated to protect their children’s future and make a difference by encouraging school boards to switch from toxic diesel buses to clean electric vehicles. Additionally, three members of Science Moms emphasize the importance of taking action to protect our kids from the effects of dirty energy and climate change, and provide tips and resources to make a difference and create a cleaner and healthier future for their children.
Science Moms Launches $2 Million “Cleanversations” Ad Campaign to Protect Kids from Dirty Energy
Science Moms, a nonpartisan group of scientists that engages moms in addressing climate change, has launched a $2 million ad campaign to raise awareness of the risks of dirty energy to kids’ health. The “Cleanversations” campaign aims to spark conversations about the need for a transition to clean energy and to inform parents and local governments about the available resources to accelerate the process.
The ad campaign features two commercials, titled “Smoking Bus” and “Game Show,” which will run on various platforms, including YouTube, Hulu, TikTok, Instagram, and local TV and radio stations, through Earth Day. The “Smoking Bus” ad highlights the connection between toxic fumes from diesel school buses and cigarette smoke. Meanwhile, the “Game Show” commercial taps into the excitement moms feel when they discover the enormous savings and health benefits of clean energy for their children.
The “Cleanversations” campaign is part of Science Moms’ multi-million dollar media spend over the past two years to encourage moms to demand bold plans from leaders to address climate change and stop big polluters. Science Moms’ action plan for tackling climate change urges moms to replace dirty energy-powered items with clean energy alternatives. Thanks to the recently passed federal climate laws, such as The Inflation Reduction Act and The Bipartisan Infrastructure Law, clean energy is now more affordable than ever. The laws allocate hundreds of billions of dollars to make clean energy more accessible to households and to implement changes, such as the electrification of school bus fleets, at the local government level to decarbonize rapidly.
Science Moms stresses the importance of clean energy laws for kids’ health and the climate, as children are more vulnerable to pollution and extreme weather events due to their higher consumption of food, water, and air per pound of body weight. The group believes that moms are uniquely motivated to protect their children’s future and make a difference by encouraging school boards to switch from toxic diesel buses to clean electric vehicles.
In summary, Science Moms’ $2 million “Cleanversations” ad campaign seeks to drive conversations about the risks of dirty energy to kids’ health, raise awareness of resources available to accelerate the transition to clean energy, and encourage moms to demand bold plans to tackle climate change and stop big polluters.
Science Moms: Empowering Moms to Protect Kids from Dirty Energy
Science Moms, a nonpartisan group of scientists who engage moms in addressing climate change, is empowering parents to protect their children from the effects of dirty energy and climate change. According to Dr. Lisa Patel, a pediatrician and the Executive Director of the Medical Society Consortium on Climate and Health, spikes in extreme heat, toxin-filled air from diesel school buses, and intensifying storms continue to worsen as more heat-trapping pollution is released into the atmosphere from dirty energy sources. To address this issue, Science Moms has launched the Cleanversations campaign, which educates parents on the risks of dirty energy and empowers them to implement real solutions to keep their kids safe.
Dr. Melissa Burt, a climate scientist at Colorado State University and founding member of Science Moms, believes that saving our kids’ futures is more affordable than ever. With the recently passed federal climate laws, making the switch to clean energy is now more accessible to households. The Inflation Reduction Act and The Bipartisan Infrastructure Law allocate hundreds of billions of dollars to make clean energy more affordable and to implement changes, such as the electrification of school bus fleets, at the local government level to decarbonize rapidly. Dr. Burt stresses that everyday moms are uniquely qualified to lead the charge and protect their kids by making clean choices at home and engaging with their local communities.
Dr. Joellen Russell, a climate scientist at the University of Arizona and founding member of Science Moms, emphasizes the importance of taking action to protect our kids from the effects of dirty energy and climate change. With the Cleanversations campaign, Science Moms is providing parents with the tools and resources they need to make a difference and create a cleaner and healthier future for their children. This is a once-in-a-generation opportunity to make a positive impact on our planet and our kids’ futures.
In summary, Science Moms is empowering moms to protect their kids from the risks of dirty energy and climate change through the Cleanversations campaign. With the recent federal climate laws making clean energy more accessible than ever, everyday moms are uniquely qualified to lead the charge and make a difference by making clean choices at home and engaging with their local communities.
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