Europe's Green Future: Tech's Crucial Role

MEP Eva Maydell believes that technology is key to achieving Europe’s ambitious green agenda, and AI and other new technologies are vital enablers of the sustainable future that Europe is striving for. Balancing innovation and safeguards is easier said than done, but Europe has the potential to become the world leader in clean technology. The role of politicians is to address the challenges posed by emerging technologies such as AI while enabling it to address the most pressing social problems. The European Parliament is currently in late-stage negotiations regarding the AI Act, landmark legislation aimed at creating legal certainty for low-risk AI-based solutions that can make industrial processes more efficient. Maydell warned against excessive regulation that could discourage companies from venturing into the green sector. Europe should foster innovation on its continent and focus on sustainability and competitiveness as its strengths.

Technology is Key to Achieving Europe’s Green Agenda, Says MEP Eva Maydell

MEP Eva Maydell, a leading voice in the European People’s Party (EPP), believes that technology is crucial to Europe’s ambitious green agenda. In an interview with EURACTIV, Maydell stressed that a comprehensive business plan that focuses on competitive sustainability and clean technologies is essential to make the Green Deal a reality.

Maydell, who has worked on key digital dossiers such as the EU data strategy and the artificial intelligence (AI) law, believes that AI and other new technologies are vital enablers of the sustainable future that Europe is striving for. She emphasized the importance of looking to existing innovative solutions, such as AI applications that can reduce energy consumption, to break down barriers and truly transform the green and digital transitions into twin transitions.

Maydell promoted the establishment of a working group within the EPP on AI and Sustainability two years ago. The group brings together colleagues, experts, and researchers to explore the applications of AI in areas such as energy efficiency and renewables. Maydell highlighted the urgency of the group’s work in the wake of Russia’s large-scale attack on Ukraine a year ago, which led to soaring energy prices and prompted Europe to reconsider its strategic dependencies on Russian gas and Chinese batteries.

Maydell stressed that Europe must not only put in place strict rules for each sector but also listen to entrepreneurs to create the working conditions necessary to implement AI solutions that can make this transition possible. At a recent event for stakeholders on AI and sustainability, Maydell saw real-life examples of what this type of technology can bring, such as a start-up working on energy storage and a Bulgarian company developing energy solutions with satellite services.

Maydell believes that Europe must become a world leader in clean technologies to achieve its green agenda. She insists that we cannot talk about green transition without talking about technologies, stating that there is no Green Deal without Tech Deal. Maydell’s message is clear: Europe must embrace technology to make its green ambitions a reality.

European Parliament Must Address Challenges Posed by AI, Says MEP Eva Maydell

MEP Eva Maydell believes that the role of politicians is to address the challenges posed by emerging technologies such as artificial intelligence (AI) while enabling it to address the most pressing social problems. Maydell’s comments come amid late-stage negotiations in the European Parliament regarding the AI Act, landmark legislation aimed at creating legal certainty for low-risk AI-based solutions that can make industrial processes more efficient, starting with energy consumption.

Maydell warned against excessive regulation that could discourage companies from venturing into the green sector. Balancing innovation and safeguards is easier said than done, but Europe has the potential to become the world leader in clean technology. Maydell believes that Europe should foster innovation on its continent and focus on sustainability and competitiveness as its strengths.

Maydell urged the Parliament not to consider any solution involving AI in the environmental or green sector as high risk. Instead, the MEP emphasized the need for legal certainty for low-risk AI-based solutions that can make industrial processes more efficient.

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