A class-action lawsuit has been filed against Amazon by lawyers for Alfredo Perez, alleging that the company did not alert New York City customers that they were being monitored by technology that tracks their bodies’ shapes and sizes as well as their palm prints. The lawsuit claims that Amazon failed to comply with the New York Biometrics Law, which requires businesses to post signs if they’re tracking customers’ biometric information. Amazon Go stores in New York City continuously monitor customers’ bodies, and the lawsuit alleges that the company only recently put up signs informing customers of its use of biometric recognition technology, more than a year after the disclosure law went into effect. As more states and cities consider biometric privacy laws, businesses must ensure that they comply with them to avoid lawsuits and maintain customer trust.
Lawsuit filed against Amazon for not informing New York store customers about tracking biometrics
A class-action lawsuit was filed on Thursday against Amazon by lawyers for Alfredo Perez, alleging that the company failed to inform visitors to Amazon Go convenience stores in New York City that they were being monitored by technology that tracks their bodies’ shapes and sizes as well as their palm prints. The lawsuit claims that Amazon did not comply with the New York Biometrics Law, which requires businesses to post signs if they’re tracking customers’ biometric information, such as facial scans or fingerprints. This makes New York the only major American city to have such a law in place.
Amazon introduced its cashier-less Go stores in 2018, where customers could walk in, take whatever products they wanted off the shelves and leave without checking out. The company monitors visitors’ actions and charges their accounts when they leave the store. It opened its first New York location in 2019 and currently has 10 stores, all in Manhattan, according to its website.
The lawsuit alleges that Amazon only recently put up signs informing New York customers of its use of biometric recognition technology, more than a year after the disclosure law went into effect. To successfully track customers and the items they take, Amazon Go continuously monitors their bodies, the lawsuit claims.
This lawsuit highlights the increasing concerns around the use of biometric data and surveillance technology. Businesses must ensure that they comply with laws and regulations related to the use of such technology, including notifying customers of its use. As more states and cities consider biometric privacy laws, it is important for businesses to stay informed and take necessary steps to comply with them.
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