Meta’s Mark Zuckerberg takes cues from Elon Musk: The social giant launches “Meta Verified,” a subscription service for Instagram and Facebook users that includes a verified blue tick and other perks.
Meta Verified starts at $11.99/month on the web or $14.99/month on Apple’s iOS. The company will launch the service this week in Australia and New Zealand, with more countries “coming soon,” said Zuckerberg, Meta’s chairman and CEO, in announcing the plans on Sunday.
Meta Verified is “a subscription service that allows you to verify your account with a government ID, receive a blue badge, gain additional identity protection against accounts impersonating you, and direct access to customer support,” Zuckerberg wrote in posts on Facebook and Instagram . “This new feature is all about increasing the authenticity and security of our services.”
The launch of Meta Verified comes after Musk’s Twitter last fall restarted its Twitter Blue subscription plan — which now allows any paying customer to get a verified blue tick (among other subscriber-exclusive features like the ability to edit tweets). However, while Musk has announced that Twitter will eventually phase out blue badges for accounts verified under the company’s previous owner, Meta says it will not make any changes to Instagram and Facebook accounts already based on it previous requirements such as “authenticity” have been verified and notoriety.”
“Long term, we want to build a subscription offering that is valuable to everyone, including creators, businesses, and our community at large,” Meta said in announcing the new program. “As part of that vision, we are evolving the meaning of the verified badge so we can expand access to verification and give more people confidence that the accounts they interact with are authentic.”
The company said it will build a series of checks into Meta Verified “before, during and after someone applies for an account” — and said it will proactively monitor subscriptions for impersonation attempts that plagued the initial Twitter Blue relaunch. Meta said it was determined to “take swift action against those trying to circumvent our systems.”
In addition to the blue tick, Meta Verified users get increased visibility and reach on Instagram and Facebook – with “emphasis on some areas of the platform” like search, comments and recommendations. Other perks include exclusive stickers that subscribers can use in Facebook and Instagram Stories and Facebook Reels, and 100 Stars (Facebook’s virtual gift currency) per month “so you can show your support for other creators” on Facebook .
To qualify for Meta Verified, account holders must meet minimum activity requirements, such as: B. the history of previous posts, and be at least 18 years old. Applicants must also provide government-issued ID that matches the profile name and photo of the Facebook or Instagram account they are applying for.
Source: variety.com
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