Winky Lux, the cosmetics brand famous for its neon displays, has expanded into Canada by partnering with Shoppers Drug Mart and Pharmaprix. The assortment of products available will include up to 70 items per store, including the brand’s pH changing lip balms, the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush, and Uni-Brow Universal brow Pencils. This is the first major international expansion for Winky Lux, which originally launched in 2015. Glossier, another popular cosmetics brand, also recently expanded into Canada.
Winky Lux Expands into Canada
Winky Lux, the cosmetics brand known for its disruptive neon displays, has expanded into Canada and will now be available at Shoppers Drug Mart and Pharmaprix. Last year, the company was named among the fastest-growing private companies in the US. The move marks the brand’s first major international expansion.
Partnership with Shoppers Drug Mart
“We’re excited to bring Winky Lux to Canada and be partnering with Canada’s leading health and beauty retailer, Shoppers Drug Mart,” said Natalie Mackey, CEO and co-founder of Winky Lux. The assortment of products available at Shoppers Drug Mart will include between 40 and 70 items per store.
Product Mix
Winky Lux is best known for its pH changing lip balms, and the product mix at Shoppers Drug Mart will also include other popular items such as the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush, and Uni-Brow Universal brow Pencils. The brand originally launched direct-to-consumer in 2015.
Glossier’s Expansion
This move comes after Glossier, another popular cosmetics brand, recently expanded into Canada. In February, Glossier became available on Sephora.ca, the Sephora App, and in most Sephora stores across the country.
Conclusion
Winky Lux’s expansion into Canada is a significant move for the brand and for Canadian consumers looking for unique and high-quality products. With its partnership with Shoppers Drug Mart, the brand’s products will be more accessible to a wider audience.
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