Eyegear Optics India Pvt Ltd is a retail eyewear brand that aims to provide fashionable and good quality eyewear at affordable prices to every Indian. The company has two verticals, Ben Franklin and EyeGear. Ben Franklin is a hospital-based optical chain with over 500 stores across 26 states, while EyeGear is a B2B tech platform for independent mom-and-pop optical retailers. The company uses technology to minimize deviations and errors and maximize outcomes through a rigorous adherence to its processes. Eyegear Optics has the largest House of Brands with 2500 different styles in the eyewear space in India to meet consumer demands across the country. The company plans to expand its reach by increasing the number of stores for Ben Franklin to 1000 by 2027 and tying up with another 10,000 retailers over the next couple of years for EyeGear. Technology is revolutionizing the eyewear space in India by bringing in innovative designs, 3D printing, virtual try-ons, and telemedicine. Emerging technologies such as AI, VR/AR further enhance the customer experience and value journey.
EyeGear Optics India Pvt Ltd is a retail eyewear brand that provides fashionable and good quality eyewear at affordable prices to every Indian. It has two verticals, Ben Franklin and EyeGear. Ben Franklin is a hospital-based optical chain with over 500 stores across 26 states, while EyeGear is a B2B tech platform for independent mom and pop optical retailers.
Raj Pyla, MD of EyeGear Optics, was motivated to enter the eyewear industry because of his passion for problem-solving, innovative product design, leveraging new technologies, bringing the latest design trends, and redefining customer delight. The launch of Ben Franklin was a result of realizing that hospital-based optical stores in India lacked up-to-date inventory and knowledge about the latest fashion trends. Through Ben Franklin, EyeGear Optics partnered with eye hospitals and eye clinics to provide their patients with the latest and branded quality eyewear at affordable prices.
EyeGear is aiming to solve the pain-points of independent mom-and-pop retailers who control 80 percent of the Indian eyewear market. These retailers operate in a highly fragmented supply chain and depend on 10-12 vendors for their inventory procurement. EyeGear’s B2B platform provides independent retailers with up-to-date branded inventory, interiors, equipment, technology, marketing, and training.
At EyeGear Optics, technology is the backbone of the organization, systems, and processes. Technology is revolutionizing the eyewear space by bringing in innovative designs, 3D printing, virtual try-ons, and telemedicine. The company has embraced technology in its B2B platform for independent retailers and is helping them to keep up-to-date with the latest trends and inventory even during difficult times like lockdowns caused by the Covid-19 pandemic.
In conclusion, EyeGear Optics India Pvt Ltd is a retail eyewear brand that has leveraged technology to revolutionize the eyewear space in India. It has two verticals, Ben Franklin and EyeGear, and is committed to providing fashionable and good quality eyewear at affordable prices to every Indian.
At Eyegear Optics, technology is utilized to minimize deviations and errors and maximize outcomes through a rigorous adherence to the company’s processes. The company has developed its own enterprise solutions, web and mobile applications to deliver customer delight across internal team’s needs and external partner’s requirements. The tech platform also allows for seamless integration and shared asset creation to support a shared economy. Emerging technologies like AI, VR/AR, and 3D printing further enhance the customer experience and value journey.
To meet consumer demands across India, Eyegear Optics has the largest House of Brands with 2500 different styles in the eyewear space. These styles are based on the varied preferences of different segments of people, including adolescents, adults, senior citizens, and people from different geographies of India. This ensures that all of the company’s brands are based on the study of these different choices.
Ben Franklin, one of Eyegear Optics’ verticals, has over 500 stores within eye hospitals and eye clinics across 26 states in India. The company plans to expand this number to 1000 stores by 2027. EyeGear, the other vertical, is currently tied up with 2800 independent mom-and-pop retailers and plans to tie up with another 10,000 retailers over the next couple of years.
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