Ten Years Later: Revisiting the Timeless Impact of Ram Trucks’ “So God Created a Farmer” Super Bowl Ad

It’s been 10 years since Ram Trucks released their phenomenal So God created a farmer Super Bowl Ad.

We’ve already seen Super Bowl commercials this year BIC, with Willie Nelson, Snoop Dogg and Martha Stewart and bush light asked Sarah McLachlan for a hilarious new parody of her iconic animal shelter commercials.

But for me, I still go back to 2013.

The Ram Trucks “Farmer” commercials might be on the top of that mountain as the best Super Bowl commercials of all time.

The audio is from Paul Harvey’s legendary speech “So God Made A Farmer” at the Future Farmers of America Convention in 1978.

Working with the FFA, Dodge agreed to donate up to $1 million ($10,000 for every 1,000,000 views the ad’s YouTube video received), and the goal was met within days.

To this day it can send shivers down your spine:

Here’s a look at the full transcript of the speech:

And on the eighth day, God looked down on His planned paradise and said, “I need a steward.”

So God created a farmer.

God said, “I need someone who will be willing to get up before dawn, milk cows, work in the fields all day, milk cows again, have dinner, then go into town and stay up until midnight at one school board meeting.”

So God created a farmer.

God said, “I need someone who’s willing to sit up all night with a newborn foal and watch him die, then dry his eyes and say, ‘Maybe next year,’ I need someone who’ll have an ax handle out of a ash, a shoe, a horse with car tires that can make a harness out of hay wire, feed sacks, and shoe scraps.

Who finishes his 40-hour week by Tuesday midday during the planting and harvest season and then, tormented by the back of the tractor, puts in another 72 hours.”

So God created the farmer.

God said, “I need someone strong enough to chop down trees and heave bales, but gentle enough to feed lambs and hogs and herd the pink crested chickens, who will stop his mower for an hour to look for a woodlark to splint the leg.”

It had to be someone who plows deep and straight and doesn’t cut corners. Someone to sow, weed, feed, breed, and brake, and disc-cut, and plow, and plant, and tie the fleece, and sift the milk.

Someone who would ball a family with the soft strong bonds of sharing, who would laugh and then sigh and then reply with smiling eyes when his son says he wants to spend his life doing what dad does. “

So God created a farmer.

Amen.

Budweiser Debuts “Six Degrees Of Budweiser” Super Bowl Commercial

Budweiser is back for the Super Bowl.

Though they’re bringing back their iconic This Bud’s For You slogan for a younger generation that didn’t grow up with it, they kick off it with their Six Degrees of Budweiser commercial/

The ad is narrated by famed actor Kevin Bacon as it is Budweiser’s take on the six degrees of separation as they seek to show the importance of human connection, determination and the American spirit while attempting to reach a younger audience.

Budweiser’s Marketing Director Kristina Punwani said in a statement:

“Throughout Budweiser’s history, the brand has championed the American spirit – the values ​​and ideals that unite all of our consumers, no matter where they live or what they do.

By bringing back our iconic slogan, “This Bud’s For You,” we’re also evolving the meaning behind the phrase – from something that used to signify the end of the workday to a mantra that embodies the modern day consumer and all their side hustles. Passion projects and career successes.

We will continue this focus on intentional and authentic connections with our audiences around the issues and passions they care about most, like sports and music, in 2023 and beyond.”

This year’s ad will feature hip-hop artist and producer Metro Boomin enjoying a six-pack of bud and passing it on to a local food truck owner and a construction worker to show that hard work and determination endures can be from any walk of life that perfectly represents the human connection.

Kevin Bacon also commented on the ad:

“What’s so special about Super Bowl ads is that you have 30 seconds to make people feel something – to laugh, to cry, to be inspired.

I loved bringing back the six degree concept for this year’s Super Bowl because at its core, it’s always been about connection.

I was particularly drawn to the ending, when a Budweiser is passed into the camera and I say, “This Bud’s For You.” I think this ad will stick with people.”

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