Vibrant Floral Fantasy: INDYA x Varun Bahl

Indya has partnered with renowned designer Varun Bahl for a limited edition capsule collection called Celebration of Spring. The collection is inspired by the joy of spring and features vintage pinks, bright fuchsia, mustard, refreshing lime green, and seafoam colors. It also includes metallic foils, delicate thread, zari embroidery, shimmering sequins, drop pearl, and gota trims. The collection comprises new age renditions of classic silhouettes and matching ensembles for little girls. The collection will be available on the brand’s website, Indya’s exclusive brand stores, key large format stores, and leading domestic and international online marketplaces.

Indya, the Indian wear brand, has partnered with renowned designer Varun Bahl for a limited edition capsule collection called Celebration of Spring. This eponymous e-commerce platform has taken designer wear across the country as well as internationally. The collection features a subtle nod to the high-spirited exuberance that Indya is known for, while paying homage to Varun Bahl’s signature style that is understated yet surreal. The collection is inspired by the joy of spring and vibrant colors of a freshly sprouted summer garden. It features vintage pinks, bright fuchsia, uplifting mustard, refreshing lime green, and a dreamy seafoam masterfully offset with metallic foils, delicate thread, and zari embroidery, shimmering sequins, drop pearl, and gota trims.

The collection comprises new age renditions of classic silhouettes featuring playful details such as draped sarees with endless ruffles, sheer capes, and floor-sweeping anarkalis with asymmetrical hems, voluminous lehengas, and tiered shararas. The festive line includes matching ensembles for little girls in the 3-14 age bracket as part of the recently launched Miss Indya collection.

Shiv Poddar, Co-Founder of Indya, expressed his excitement for the collaboration and said, “The response to our designer collaborations has been overwhelming in the past, and we’re so stoked to bring to our audience this new capsule with Varun Bahl. The collection beautifully captures his signature, but with Indya’s functional flair, and the outcome brings forth vibrant floral prints and delicate embroideries on a really fresh color palette perfect for summer.”

Varun Bahl also expressed his excitement for the collaboration, stating, “I am delighted to be associated with Indya. It’s been an absolute pleasure to design for a larger mainstream audience while retaining our special signatures.” The Indya x Varun Bahl collection will be priced in the range of INR 1000-6500 and will be available on the brand’s website, Indya’s exclusive brand stores, key large format stores, and leading domestic and international online marketplaces.

The article was auto-published from an agency feed without any modifications to the text and was not reviewed by an editor.

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