Abarth launches an amazing kit to test its cars at home

Abarth launches an amazing kit to test its cars at home

Violet Field inHigh TechFeb 24, 2021 4 min read8 views

It is now possible to test your future Abarth in virtual reality, thanks to an unusual kit delivered directly to your home by an employee of the brand.

It is now possible to test your future Abarth in virtual reality, thanks to an unusual kit delivered directly to your home by an employee of the brand.

© Supplied by Auto Moto abarth kit

It is now possible to test your future Abarth in virtual reality, thanks to an unusual kit delivered directly to your home by an employee of the brand.

For a year now, and while the Coronavirus epidemic does not seem to want to stop, car manufacturers have had to adapt to numerous health constraints, sometimes making sales difficult. Between the various confinements leading to the closure of concessions and factories idling, or even shutting down, especially in March, it is not easy to sell cars and bring in potential customers. A complicated situation which resulted in a real plunge in sales, bringing the French automobile market back to its 1975 level, with registrations down 25.5% over the whole of last year. If the situation has improved somewhat since the first confinement, and while brands have found solutions, such as online shopping , democratized by Tesla for a few years now, all is not yet rosy at the start of this decade. 'year.


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So, car manufacturers have had to be imaginative to continue to attract motorists, even when travel is still limited. Some offer buyers the opportunity to discover their future car by video, with the help of a sales advisor filming it and answering questions from the customer, who remains comfortably installed at home. But others go even further, like Abarth . The Italian firm has indeed found a rather original method to allow future buyers to try out the car of their dreams: virtual reality. For this, an employee of the brand comes directly to the customer's home to deliver a box containing all the necessary equipment, namely a VR headset, an audio headset and an Abarth cap. A first worldwide, which unfortunately is only offered in the UK . But who knows, maybe we will be able to take advantage of this unusual innovation at home, while the brand emphasizes that this device could be extended if successful.

Truer than nature

Once the box has been delivered to your home, you simply need to equip yourself to immerse yourself in the world of the new Abarth 595 Scorpioneoro which is presented to you in virtual reality. The automotive influencer Stef Villaverde will then accompany you during this virtual test, which takes you on roads chosen by the community of fans of the Italian brand. You can then enjoy the sound of the car, but also the superb landscapes of Wales, as well as the comments of Stef Villaverde, who will give you all the explanations on this Abarth 595 Scorpioneoro, a special series limited to only 2000 copies . Paying homage to the A112 Abarth "Targa Oro" , it has a 165 horsepower engine under its hood and can reach a maximum speed of 220 km / h, for a 0 to 100 km / h shot in just 7.4 seconds. The sports car is distinguished by a black livery, combined with gold rims, while the interior is equipped with leather seats, the headrest of which is embroidered with the Scorpioneoro inscription.