72 billion dollars spent in 2020 on the App Store, a record
Games represent 66% of the platform's revenue
The App Store can say thank you to lockdowns. In fact, in 2020, spending on the American giant's online store increased by 30.2% compared to the previous year. A record. According to the Sensor Tower site, they are estimated at 72.3 billion dollars, reports BFMTV.
The games keep the top of the ranking of purchases (47.6 billion dollars or 66% of the revenues of the App Store), they show an increase of 25% in one year. The fastest-growing app is TikTok, with revenues of $ 1.2 billion (+ 600%). The Tinder Dating App is the third highest-grossing app on the App Store.
30% growth also for Google Pay
All platforms combined, the French spent $ 5.2 billion on mobile applications in 2020, according to a study by App Annie. The three apps that have generated the most revenue are Deezer, Netflix, and Tinder.
Even though their amount is not comparable with those of Apple, sales on Google Pay recorded the same growth as the Apple brand for an amount of 38.6 billion dollars. A colossal difference between the two American giants, especially when we know that 70% of the phones in the world work with Android.